MIL

• Communication plays a pivotal role in human development. Humans have always communicated with one another even before traditional media were developed and made communication easier and faster.
• Process of sharing and conveying messages or information from one person to another within and across channels, contexts, media, and cultures (McCornack, 2014).
• Verbal An interaction in which words are used to relay a message through speech or with the use of voice.
• Non-Verbal An interaction where behavior is used to convey and represent meanings.
• Speaker ⟶ Message ⟶ Channel ⟶ Receiver
• Information Processed data and / or knowledge derived from study, experience, instructions, signals, or symbols.
• Media Channels or ways we use to transmit or communicate messages; communication tools.
• Technology Application of scientific knowledge to practical aims of human life or to change and manipulate the human environment.
• Literacy involves a continuum of learning in enabling individuals to achieve their goals, to develop their knowledge and potential, and to participate fully in their community and wider society (UNESCO, 2004; 2017).
• Information Literacy Ability to recognize when information is needed and to locate, evaluate, effectively use, and communicate information in its various formats.
• Media Literacy Ability to access, analyze, evaluate, and communicate information in a variety of forms, including print and non-print message; ability to synthesize and produce mediated messages.
• Technology Literacy Skills to responsibly use appropriate technology to access, synthesize, evaluate, communicate, and create information to solve problems and improve learning in all subject areas.
• Media and Information Literacy Combination of knowledge, attitudes, skills, and practices required to access, analyze, evaluate, use, produce, and communicate information and knowledge in creative, legal and ethical ways that respect human rights (Moscow Declaration on Media and Information Literacy, 2012).
• Lesson 2: The Evolution of Media
• Marshall McLuhan (1969) Renowned Canadian communication theorist from the University of Toronto. Provides a clear story on how media evolved through technological determinism.
• Technological Determinism It is a theory that believes technology is a steering factor in how a society develops its structure and values.
• Marshall McLuhan’s Evolution of Media Four (4) Epochs or Ages
• Tribal Age 1. Prevalence of oral communication 2. People relied on face-to-face interactions 3. Auditory senses as a method of communication 4. Dominant auditory of life (Oral Society).
• Print Age 1. Invention of the Gutenberg press or movable type 2. Books were reproduced by thousands 3. Dominance of visual space and logical thinking 4. Homogeneity Where people spoke and wrote in the same language.
• Print Age was dated to the invention of the movable type mechanical printing press by Johannes Gutenberg.
• Movable Type is the system of printing and typography that uses movable components to reproduce the elements of a document (usually individual letters or punctuations).
• Age of Literacy

  1. Introduction to phonetics (speech

  sounds)

  2. Lessening the role of other senses

  3. Writing is a form of linear

  communication

  4. Dominance of sight over the

  sensory balance
• Electronic Age

  1. Dominance of electric media

  2. Invention of television

  3. Television was the newest form of

  media

  4. “Global Village”
• Information Age

  1. Products and services that provide information or entertainment using computers or the internet

  2. Digitally produced as interactive and requires at least a two-way of communication

  3. Transforming the end users of media from being more “receivers” of messages into “senders” who are also able to create content themselves.
• Three Keys of Innovation [Dr. W. James Potter (2008)]

  1. Affordable Personal Computer

  2. Internet

  3. Digitization of Information
• Lesson 3: Information Literacy
• Information It defines as knowledge that a person gets about someone or something. It is data organized with relevance and purpose, made meaningful by a person.
• Data Refer to unstructured facts and figures that create the least impact on the receiver (Thierauf, 1999). Become an information when they are categorized, calculated, and condensed (Davenport and Prusak, 2000).
• Knowledge Refers to the human understanding of a subject matter derived from experience, learning, and thinking.
• Data - The text within the book
• Information- Your consumption of text as the information
• Knowledge- Storage of this information within your memory
• Information Literacy It is a set of abilities that enables individual to recognize when information is needed; and locate, evaluate, and use effectively.
• Information is a source of learning and is considered a benefit; but when unorganized, unprocessed, and unavailable it becomes burden. ~ William Pollard
• Ethical Use of Information

  1. Privacy

  -It is a state of being alone or being away from public attention.

  2. Accuracy

  -It relates to the correctness of the information source to the details of the information.

  3. Plagiarism

  -To use the words or ideas of another person as if they were your own words or

  ideas.
• Information literacy skills

  • Need for Information
  • Resources Available
  • How to Find Information
  • The Needs to Evaluate Results
  • How to Work with or Exploit Results
  • Ethics and Responsibility of Use
  • How to Communicate or Share your Findings
  • How to Manage your Findings
• Need for Information


  An information literate individual must know what kind and how much information he / she requires and why it is needed
• Resources Available

  Requires the literate individual to be resourceful and where to find them, and when they are appropriate to use
• How to Find Information

  Ability "to search appropriate resources effectively and identify relevant information" from the vast number of information that is available
• The Needs to Evaluate Results


  An individual should be able to triangulate an information. Triangulation is the method to question the validity, reliability, and accuracy of an information source to avoid possible biases of the source(s) information