MIL 3RDQ

• Communication plays a pivotal role in human development.
• Humans have always communicated with one another even before traditional media were developed and made communication easier and faster.
• Process of sharing and conveying messages or information from one person to another within and across channels, contexts, media, and cultures (McCornack, 2014)
• Verbal - an interaction in which words are used to relay a message through speech or with the use of voice
• Nonverbal - nteraction where behavior is used to convey and represent meanings.
• Information - processed data and/or knowledge derived from study, experience, instruction, signals, or symbols.
• Media - It is derived from the Latin word medius, which means “middle.”
• Media - It is the plural of medium, which refers to the tool people use to mediate or facilitate the transfer of communication between a sender and a receiver.
• Function of media - A source of credible information
• Funtions of media- Are vehicles that carry messages
• Serves as channels which people used to send/receive information. (Functions of Media)
• Mass media - A type of media used to reach a large of

  audience.
• Technology - Application of scientific knowledge to practical aims of human life or to change and manipulate the human environment.
• What do we communicate? Information
• Jow do we communicate? Media
• What can we use to communicate? Technology
• Literacy - The ability to identify, understand, interpret, create, communicate, and compute using printed and written materials associated with varying contexts.
• Information literacy - Ability to recognize when information is needed and to locate, evaluate, effectively use, and communicate information in its various formats.
• Media Literacy - Ability to access, analyze, evaluate, and communicate information in a variety of forms, including print and non-print message; ability to synthesize and produce mediated messages
• Technology Literacy - ability to responsibly use appropriate

  technology to access, synthesize, evaluate, communicate, and create information to solve problems and improve learning in all subject areas.
• Media and Information Literacy - The essential skills and competencies that allow individuals to engage with

  media and other information providers effectively, as well as develop critical thinking and life-long learning skills to socialize and become active citizens.
• MARSHALL MCLUHAN (1969) - Renowned Canadian communication theorist from the University of Toronto, provides a clear story on how media evolved through technological determinism.
• MARSHALL MCLUHAN’S

  THE EVOLUTION OF MEDIA
• Tribal Age (Pre-Industrial Age)
• Tribal Age - Prevalence of Oral Communication
• Tribal Age - People relied on face-to-face interactions.
• Tribal Age - Auditory senses as a method of communication
• Tribal Age - Dominant auditory senses of life (Oral Society)
• Tribal Age - People discover fire, developed paper from plants, and forged weapons and tools with stone, bronze and copper.
• Cave Paintings (35,000 BC)

  Pictographs and petroglyps
• Papyrus in Egypt (2500 BC)
• Clay Tables in Mesopotamia (2400 BC)
• Codex in Mayan Region (5th Century)
• Dibao in china (2nd Century)
• Acta diurna in Rome (130 BC)
• Age of literacy (Industrial Age)
• Age of literacy - Introduction to Phonetics
• • Age of literacy Lessening the role of other senses
• Age of literacy - Writing is a form of linear communication.
• Age of Literacy - Dominance of sight over the sensory

  balance