TOUMGT

• Travel agent or travel agency


  A shop where you can go to arrange a holiday or journey
• Travel agent


  • A business that attends to the details of transportation, itinerary, and accommodation for travelers
• Work of a travel agent

  • Front office procedures (dealing with customer sales advice, itinerary planning)
  • Back office procedures (not dealing directly with customers) administration
• Fixed costs


  Costs that remain constant whether activity increases or decreases
• Variable costs


  Costs that will vary in relation to sales volume
• Operational costs of an independent travel agency

  • Fixed costs
  • Variable costs
• Types of advertising


  • Above the line
  • Below the line
• Below the line advertising

  Advertising and direct mail which has a coupon or other response device, and whose objective is primarily to generate enquiries and/or direct sales
• Below the line advertising


  • Printed sales material
  • Point of sale (POS) materials
  • Virtual sales material
• Printed sales material


  • Brochures
  • Pocket folders
  • Posters
  • Window displays
• Point of sale (POS) materials

  • Posters
  • Calendars
  • Pens
• 1. brochures enable customers to view the destinations and services of the travel agent and tour operator from home
• Types of tour guides

  • Courier (coach tour guide)
  • Tour Manager
  • Tour Director
• Courier (coach tour guide)


  • Supervises and shepherds groups of tourists, provides commentary, arranges stops, helps solve problems, checks luggage
• Tour Manager


  • Has experience delivering tours, handles administration, has knowledge of geography, history, culture, food and economics of the tour country, knows several languages
• Tour Director


  • Same as a senior tour manager in Europe, relates to a tour leader with students in America, accompanies conference attendees before and after conferences
• Types of tours


  • Site-based
  • Vehicle-based
  • Water-based
  • Other tours
• Elements of tour planning

  • The guide
  • The audience
  • The environment
• Tour guide


  • Manages and leads the tour, researches the destination, plans the logistics
• Logistics planning


  • Catering
  • Accommodation
  • Transport and excursions
  • Hotel safety and cleanliness
  • Policies and practices
• The tour guide may do a trial run of the tour to follow the itinerary they have planned, stay in the accommodation arranged, and use the transport they have deemed appropriate
• Leading the tour


  • Meet and greet the tour group, assist travelers arriving at transportation terminals