A market structure in which a single seller controls the supply of a good or service
Monopoly
Lack of competition
Higher prices
Barriers to entry
Lack of competition in a monopoly
There is only one seller or producer of a particular good or service, giving them complete control over the market
Higherprices in a monopoly
Monopolies have the power to set prices at a level that maximizes their profits, often resulting in higher prices for customers
Barrierstoentry in a monopoly
Monopolies often maintain their position through various barriers entry, such as high start-up costs, exclusive access to resources or technology, or strong brand recognition
Types of monopoly
Natural Monopoly
Geographic Monopoly
Technological Monopoly
Government Monopoly
Natural Monopoly
This market is characterized by high start-up costs and, thus, the most efficient for one business to offer a product or service
Geographic Monopoly
One business provides a service/product to one area. No competitor wants to enter the market, perhaps because of the remoteness of the location or low-profit margin. Hence, a single seller enjoys the region
Technological Monopoly
A monopoly that occurs when a single firm controls manufacturingmethods necessary to produce a certain product, or has exclusive rights over the technology used to manufacture it
Government Monopoly
This is a government-imposed market; most times, it is for regulatory reasons. For example, the government may control electricity supply and distribution for strategic reasons
Advantages of monopoly
Potential for economies of scale
Ability to invest in research and development
Innovation and product development
Disadvantages of monopoly
Higher prices for consumers
Lack of choice and variety
Potential for abuse of power and anticompetitive behavior
Monopoly examples
Microsoft: Known for its dominance in the operating system market
De beers: Controls the majority of the world's diamond production
Pfizer: Holds patents on many popular prescription drugs
Monopolistic competition
A market structure in which many firms sell products that are similar but not identical
Monopolistic competition
Differentiated products
Some degree of market power
Easy entry and exit
Many firms
Non-price competition
Differentiated products in monopolistic competition
Firms in monopolistic competition produce products with unique features, branding, or packaging, giving them control over prices and the ability to target specific market segments
Market power in monopolistic competition
Firms have some control over prices and outputs due to product differentiation, allowing them to influence consumer preferences and compete effectively in the market
Easy entry and exit in monopolistic competition
New Firms can enter the market easily, while existing firms can exit if they become unprofitable. This dynamic competition prevents firms from maintaining excessive profits for extended periods
Many firms in monopolistic competition
Monopolistic competition involves a large number of firms competing in the market, leading to a high level of competition and variety of products for consumers
Non-price competition in monopolistic competition
Firms in monopolistic competition focus on non-price competition, such as advertising, product design, and customer service, to attract customers, rather than competing on price alone
Advantages of monopolistic competition
Variety and choice for consumers
Incentives for firms to innovate and differentiate products
Price competition can benefit consumers
Disadvantages of monopolistic competition
Limited price competition and potential for higher prices
Costs of advertising and marketing to differentiate products
Potential for smaller firms to be priced out of the market
Examples of monopolistic competition
Fast food restaurants: McDonald's, Burger King, and Wendy's