group 1

• Marketing mix

  is a selection of marketing tools that include several areas of focus that can be combined to create a comprehensive plan
• Edmund Jerome McCarthy

  an American marketing professor and author. He proposed the concept of the 4 Ps marketing mix in his 1960.
• Product

  refers to what the company is selling and includes the features, gains, and benefits given to the customers.
• Place

  where and how your product is displayed and sold should be directly informed.
• Promotion

  marketers use the __ principle to determine where and how to advertise relevant products and services to target customers.
• Price

  needs to competitive, but this doesn't mean you have to be the cheapest in market small businesses can compete with larger rivals by offering a more personal service. value-adds or better value for money.
• People

  who comes into contact with your customers will make an impression. many customers cannot separate the product or service from the staff member who provides it, so your __ will have a profound effect - positive or negative - on customers satifaction.
• Process

  refers to the company's procedures in creating the products and services, including promoting and selling new products processes.
• Physical Evidence

  refers to the packaging, branding, shop interior, and other things the customers see when they consume or buy your product or service.
• Customer value

  is best defined as how much a product or service is worth to a customer. It’s a measure of all the costs and benefits associated with a product or service.
• Utilize customers testimonials to demonstrate value

  are a way for business to show how happy their customers are with their products or services, which helps to build trust and attract new customers.
• use competitor comparisons to your advantage

  studying your competitors helps you to understand what they offer and how you can differentiate yourself, allowing you to showcase your unique advantages and convince customers to choose your business by demonstrating the value you provide.
• Maintain a high standard of customer service

  you can demonstrate your value to your clients by providing ongoing support and customer service. your customers want to feel valued at every stage of the customer jpurney, regardless of whether you are selling products or services.
• Make customer centric content

  by providing your customers with relevant and useful content, you demonstrate your value in an effective manner.
• Let customers see the value for themselves

  you don't have to show the value of your product if your customers can see it for themselves. the easiest way to do this is with analytics