•There is a danger within differential association theory of stereotyping individuals who come from impoverished, crime-ridden backgrounds as ‘unavoidably criminal.’ The theory tends to suggest that exposure to pro-criminal values is sufficient to produce offending in those who are exposed.••This is an example of environmental determinism as it ignores the fact that people may choose not to offend despite such influences. Therefore, crime must be considered on an individual, case-by-case basis to avoid such stereotyping.