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sociology
theory and methods
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evaa kabir
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Cards (12)
Comparative
Method
Involves comparing different societies or groups to interpret
social phenomena
Comparative Method
Crucial for understanding
cultural
differences, identifying
social
patterns, and even making societal predictions
Often uses cases and
contexts
across different
countries
or over a certain period in time
Criticisms of the Comparative Method include
oversimplification
of
complex
variables and overlooking unique societal circumstances
Quantitative Methods
Employ
numerical
data to understand
social phenomena
, favouring statistical, mathematical, or computational techniques
Quantitative Methods
Key strategies include surveys,
experiments
, and structured interviews offering
discrete
data for analysis
Excel in identifying
trends
, correlations, and
causal
relationships
Critiques of Quantitative Methods involve their inability to explore individuals'
subjective experiences
and
nuances
of human behaviour
Qualitative
Methods
Focus on the
interpretation
of social
phenomena
through non-numerical data
Qualitative
Methods
Main techniques include
unstructured
interviews, participant observations, and
content
analysis, which provide rich, in-depth insights
Promote understanding of
social realities
'from the ground up, exploring
lived experiences
, perceptions, and meanings
Qualitative
Methods are criticised for the potential influence of
observer bias
and for often lacking replicability
Mixed
Methods
Involve the use of both
qualitative
and
quantitative
methods within the same research study
Mixed
Methods
By combining both, researchers can ensure the
reliability
of the study (through
quantitative
data) and its validity (through qualitative data)
Can generate holistic insights, simultaneously capturing
broad
patterns and individual
narratives
Challenges of
Mixed
Methods include increased time and resources, and potential contradictions between qualitative and
quantitative
findings