Different Principles

• Principles of Graphic Design


  • Unity
  • Variety
  • Hierarchy
  • Proportion
  • Balance
• Unity


  The coherence of the design elements to achieve overall harmony
• Variety


  Provides visual interest in what is ordinary and bland
• Hierarchy


  A primary task to arrange the order of the design elements
• Proportion


  Size relationship between elements such as height and width
• Types of Balance


  • Symmetrical Balance
  • Asymmetrical Balance
• Symmetrical Balance


  Put elements with equal visual weight
• Asymmetrical Balance


  Put elements with a more detailed visual weight to balance and contrast 'heavier' elements on one side of a layout
• Support Principles


  • Size and Scale
  • Movement
  • Proximity
  • Repetition
• Size and Scale


  The size of the elements within a composition used as a comparison or measured in units
• Movement


  The prescribed visual path that viewers must follow through a layout with hierarchy
• Proximity


  The placement of elements together and apart and the relative size and distance between them
• Repetition


  The placement of elements in a regular pattern that may vary in size and shape to provide variety and unity
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