Packaging Chapter 4 Part 2

• Packaging


  • The type of packaging
  • The design of packaging
  • Information (on packaging)
• Packaging and Logistics Trade Offs

  • Efficient and effective packaging is required in Logistics
  • A balance is required that the packaging is not too expensive(or too low cost)
  • Too expensive packaging= higher selling price
  • Or low cost packaging= products being potentially damaged
• Legal requirements of packaging


  Packaging and labelling must meet certain legal requirements. E.g. medication
• Difference between Packaging and labelling

  • Packaging refers to the physical materials used to wrap or protect goods
  • Labels are attached on the product package to provide information
• General Label information


  • What is the product?
  • Who the manufacturer of the product is ?
  • Date of manufacture
  • Expiry date
  • Best before date
  • Ingredients
  • How to use the product?
  • Handling of the product
  • Barcoding etc.
• Some important legal labelling requirements

  • Name, trade name/company or description
  • Name and complete address of manufacturer/packer, importer, country of origin of the imported food
  • Net weight, number or volume of contents in metric units
  • Distinctive batch, lot or code number
• Some important legal labelling requirements

  • Month and year of manufacture and packaging
  • What is the difference between "Best before" and "Expiry date"?
  • Pharmaceutical and industrial products must be in English
  • If food products have been genetically modified (GM) this must be shown
• CPA impact on packaging labelling

  • The aim of the CPA is to prevent exploitation or harm to consumers
  • By regulating the way in which businesses interact with consumers, and market their products and services
  • Packaging and labelling must not mislead or deceive consumers
• CPA impact on packaging/labelling

  • Misleading trade descriptions are any statement made on the label or packaging which are untruthful
  • Or when a supplier intentionally displays information that is likely to mislead the consumer- e.g. "slimming" "no sugar"
• CPA impact on packaging/labelling

  • Remedy Health's' Detox Foot pads were found to have no proof that the product actually to detoxify your body etc.
• CPA impact on packaging/labelling

  • The labelling must be in clear and plain language
  • Packages containing any hazardous or unsafe goods must have sufficient information advising the consumer of the risk
  • Should a consumer suffer harm- the supplier may be held liable without needing to prove negligence on the part of the supplier
• Example of misleading advertising/labeling

  • Duracell was ordered to remove its "misleading" claim that its product lasts "up to 10 times longer" than ordinary zinc batteries
• When packaging and labelling products, suppliers should keep the following in mind

  • Ensure that the labelling is not false or misleading
  • Include a warning on all packaging in respect of unusual hazards which may be caused as a result of i.e. allergens, additives or colorants
  • The consumer must be clear that if the consumers does not use the product in the "correct way" harm could occur to them
  • All labelling and packaging should be checked –if its in line with all the labelling legislation, regulations and standards