coding

• coding


  the process by which information is converted differently to be stored
• baddley's research into coding - procedure

  Group 1 - acousticlly similar words

  Group 2 - acoustically dissimilar words

  Group 3 - semantically similar words

  Group 4 - semantically dissimilar words
• baddley's research into coding - findings

  found that ppts performed worse on acoustically similar words when asked to recall immediately

  found that ppts performed worse on semantically similer words when asked to recall after 20 minutes
• STM stores information 


  acoustically
• LTM stores information 


  semantically
• clear difference 


  P: strength - identified clear difference

  E: later research shows some exceptions

  E: however research has shown that STM stores information acoustically and LTM stores information semantically

  L: therefore it helped in understanding the memory system and helped in identifying the multi-store model of memory
• artificial stimuli 


  P: limitation - limited application due to artificial stimuli

  E: word lists have no personal meaning so do not tell us anything about how memory is stored in day to day life

  E: personal information may be stored semantically even in STM

  L: therefore it has limited application due to artificial stimuli being used