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ENTREPENEURSHIP
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stephen yoshio
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promotion
these are the promotional activities , advertisingt sales tactics promotions and direct marketing. These are referred as
MARKETING TACTICS
Choose your
promotional activities
- the goal of marketing is to stand out and be noticed
choose your promotional activities
- the newr you are in your market the harder you have to work to attract
Products
and
service
promotion - is the most common form of marketing
advertising
- you can advertise your product service or brand in newspaper radio televison
personal selling or
telemarketing
- effective personal selling relies on good interpersonal and communicatin skills
publicity
- created by sending media releases to print and broadcasting meddia giving interviews to the media and from word to word of mouth
short term sales promotions
- market your product or services using coupuns competitions and contest finf out abou the benefiy of coupon websites
direct marketing
- involves sending letter s emails
online marketing
- often cost effective and is becoming increasingly important businesses
people
- refer to the staff salespeople who work for your business including yoyself
excellent customer service,
not
only converts to slaes but can increase your customer baseby referrals
improving your customer service
customer service
- is about giving customers what they want and when they want it in the best possible way
training
staff - is an investment in your business
your
STAFF
are your most valuable assest and making sure they are trained with the skills and knowledge
as an
EMPLOYER
you are obligated to make sue you provide staff witn work health and safety training so they know how their desired jobs safely\