AALLL

• Emphasis


  Giving importance or value to a part of a text based content that needs to stand out
• Appropriateness


  How fitting or suitable the text is used for a specific audience, purpose or event
• Proximity


  How near or how far are the text elements from each other. When two things are closely related, we bring them close together. Otherwise, we put text elements far from each other.
• Alignment


  How the text is positioned in the page, as it affects how the reader/audience will perceive the information
• Organization


  The connection of text elements in the page. The creator should be able to manipulate the user's or audience's attention on a page to convey meaning, sequence, and points of interaction.
• Repetition


  Consistency of elements, unity of the entire design, repeating some typefaces within the page
• Contrast


  Creates visual interest where two elements are different from each other
• Contrast


  • white text on a dark background
  • large font with a small font
• Consistency


  Consistency of margins, typeface, type style, and colors is necessary, especially in slide presentations or documents that are more than one page
• Center of Interest


  An area that first attracts attention in a composition. This may be an important objects or elements in a composition. It can be achieved by contrast of values, more colors, and placement.
• Balance


  There should be a visual equality in shape, form, value, color, etc. It can be symmetrical and evenly or asymmetrical and unevenly balanced.
• Harmony


  Harmony brings together a composition with similar units.
• Contrast


  Contrast offers some change in value creating a visual discord in a composition. It shows the difference between shapes and can be used as a background to bring objects out and forward in a design can also be used to create an area of emphasis
• Directional Movement

  Directional movement is a visual flow through the composition. It can be the suggestion of motion in a design as you move from object to object by way placement and position.
• Rhythm

  Rhythm is a movement in which some elements recur regularly like a dance, it will have a flow of objects that will seem to be like the beat of music
• Perspective

  Perspective created through the arrangement of objects in two dimensional spaces to look like they appear in real life learned meaning of the relationship between different objects seen in space
• Dominance

  Dominance gives interest, counteracting confusion and monotony can be applied to one or more of the elements to give emphasis
• Mixing


  The combination, balance and control of multiple sound elements.
• Pace


  Time control, editing, order of events.
• Stereo Imaging


  The aspect of sound recording and reproduction. Using left and right channel for depth.
• Transition

  How you get from one segment or element to another.
• Types of Transitions

  • Segue (one element stops, the next begins)
  • Cross-fade (one element fades out, the next fades in, and they overlap)
  • V-Fade (first element fades to inaudible before the second element begins)
  • Waterfall (first element fades out, the second element begins at full volume)
• Speed


  Fast movement gives vigor and vitality, intensifying emotions. Slow movement connotes lethargy, solemnity or sadness.
• Direction

  Indicates a movement from one direction to another. Can also refer to the growing or shrinking of an object.
• Timing

  Can be classified as objective (measured in minutes, seconds, days, etc.) or subjective (psychological or felt).
• Transition

  An element used to switch between scenes.
• Sound and Color

  Elements that add meaning to the motion.
• Blurring

  In animation, blurring can provide the illusion of fast movement. In videos, it is often used to censor information for security or decency.
• Consistency

  Ensure that persistent elements remain in the same place and make sure they retain the same appearance while adhering to the same grid layout and proportions on the screens of digital experiences.
• Perceivability

  Avoid developing hidden interactions, which decrease the usability, efficiency, and user experience of interactive media. People should not have to guess or look for opportunities to interact.
• Learnability

  There should be engaging interfaces that allow users to easily learn and remember their interactions.
• Predictability

  Ensure that the opportunity to interact is perceivable by ensuring the context is meaningful and sets the proper expectations.
• Feedback

  Provide acknowledgement of the user's interactions as well as information about their outcomes.