the guardian

• The Guardian


  British national daily newspaper with an average daily print circulation of approximately 105,000 in the UK, comprising 53,902 newsstand sales and 51,232 subscriptions (July 2021)
• The Guardian newspaper

  • Targets a well-educated, affluent, digitally-savvy, liberal audience
  • 86% ABC1 demographic
  • 54% of readers are male
  • Average age of print reader is 54
  • Originally broadsheet format, now printed in tabloid format
• Media language


  Choice of elements that portray aspects of reality and convey messages and values
• Newspaper headlines

  • Focused, factual, and unemotional, which is what we would expect from a broadsheet newspaper
• Dominic Cummings served as Prime Minister Boris Johnson's Chief Political Advisor from 2019-2020, before being forced out of Downing Street at the end of 2020 after an internal power struggle
• The COVID-19 pandemic is a global pandemic that was first identified in December 2019, before the pandemic was declared in March 2020, and has caused approximately 6 million deaths globally as of April 2022
• To help prevent the spread of COVID-19, the UK went into 'lockdown', where legal measures were put into place to prevent social mixing, including the banning of indoor gatherings of more than two people from different households
• At the start of lockdown, many offices and institutions closed and workers were advised to work from home, and in January 2022, although some have returned to offices and workplaces, this is often with reduced numbers and working from home continues for many
• Ukraine borders Russia and is a post-Soviet democratic republic, with tensions existing in the region, and in December 2021, Russia increased its troop numbers at the Ukrainian Russian border, generating fears of an invasion
• The Guardian


  Mainstream left political values, not affiliated with any political party but leaning towards the left and having a very liberal tradition
• The Guardian is not owned by a group of shareholders like most other newspapers, for whom making a profit is imperative, and therefore they believe that they can hold true to their core journalistic principles