Business studues micro environement

• Vision


  The dream that a business wants to achieve
• Mission statement


  Gives clear direction on how a business intends to achieve its vision
• Goals


  Long-term plans of what a business wants to achieve
• Objectives


  Short-term aims that a business wants to meet in order to achieve its long-term goals
• Organisational culture


  The way the company goes about doing business
• Organisational culture


  • It is the way that management interacts with its staff and how staff interact with each other
  • The morals and ethics of the business play a large role in determining the culture
  • Some companies have a very informal style and others have a very structured, formal way of doing things
  • Some companies are very strict on what time their employees arrive and leave work, while others are more concerned about actual performance
• Organisational resources


  All the resources that are available to a business, including human, physical, financial and other resources
• Many businesses set goals for themselves that are unrealistic because they don't have the organisational resources to achieve these goals
• Management and leadership


  The style and type of management and leadership have a large impact on the business. The vision, mission and goals are all set and driven by management. The organisational culture is created by management. The way in which a manager manages and leads the staff will have a great influence on how productive the staff are.
• Business organisational structure


  The hierarchy that determines the positions of management, the departments and the employees. It indicates who reports to whom, and which departments fall under which managers. It also indicates the way decisions are taken and carried out.
• Eight business functions


  • General management
  • Purchasing
  • Production
  • Marketing
  • Public relations
  • Human resources
  • Administration
  • Finance
• General management


  The umbrella function that makes decisions, sets goals, and determines the vision and mission of the business. It leads, controls and organises all the other functions.
• Purchasing


  The function responsible for buying all the raw materials, machinery, equipment and services for the business. It ensures the right quantity and quality of goods and services.
• Production


  The function responsible for the production of goods and services. It processes the raw materials to ensure quality and meet customer demand.
• Marketing


  The function that carries out market research, assesses consumer demand, monitors competitors, and determines product pricing and promotion.
• Public relations


  The function responsible for keeping customers, suppliers, shareholders and others involved in the business happy through good communication and improving the firm's image.
• Human resources


  The function that looks after the employees, responsible for recruiting, ensuring employee happiness and wellbeing, and managing conditions of employment.
• Administration


  The function that supports all other business functions by collecting, processing and storing data and information.
• Finance

  The function that handles all the money matters of the business, including planning, decision-making, dealing with debts and payments, and ensuring shareholder dividends.
• Each business function carries out specific tasks that are all closely linked to achieve the same goal. The roles and tasks may change depending on the size, type and stage of growth of the business.
• Micro environment

  The immediate environment in which a business functions
• Micro environment


  • Has the greatest positive and negative influence on the business
• Organisational structure and resources


  Will influence the business
• Management


  The way the business is managed and led will affect the employees and culture of the business
• What are the functions of a business for the micro environement

  Structure, culture, goals, resources, management
• The micro/internal business is the immediate environment a business functions in. It has the most positive and negative influences on the business.
• Vision: is the dream that you want to achieve.
• Mission statement: gives clear direction on how you intened to achieve your vision
• Goals: are your long term plans of what you want to achieve
• Objectives: are your short-term aims that you want to meet in order to achieve long-term goals
• Organisational culture:

  Is the way the company goes about doing business

  Morals and ethics of the business play a large role in determining the culture

  Examples of Organisational culture

  • Informal style or a
  • Structured formal way of doing this
• Organisational resources:

  Are all the resources that are available to a business

  Eg:

  • Human resources
  • Physical resources (raw materials, machinery and infrastructure)
  • Financial resources
  • Other resources (time)
• Examples of Physical resources

  Raw materials, machinery and infrastructure
• Management and leadership

  -style and type of management and leadership have a large impact on business

  -vision mission and goals are all set and driven by management.

  -The organisational culture is determined by management
• Management and leadership

  -Management must communicate all plans to employees to achieve goals -Management must implement plans and processes to achieve goals -Management is responsible for the allocation of resources and ensuring resources are used effectively.
• Management is the process by which individual guides and directs the organisation

  Leadership is the way in which an individual can influence the behaviout of others to accomplish the goals.
• Wha is Management

  The process by which an individual guides and directs the organisation
• What is leadership

  The way in which an individual can infuence the behaviout of thers to accomplish the goals
• Business organisational structure

  -is the hierachy that determines the positions of management, the departments, and the employees
• Business organisation structure

  -will determine who reports to whom and which departments fall under which managers.

  -indicates the way decisions are taken and carried out