Strengths: Representative samples, generalizability of results, lesslikely to be biased
Limitations: Resources needed may limitfeasibility, requires high level of skill and experience, may not represent minority groups
Non-probabilistic sampling techniques
Used to describe, explore or examinesmallgroups, explore unknown/misunderstoodphenomena, understand perspectives of particular individuals, developin-depthunderstanding of a phenomenon
Non-probabilistic sampling techniques
1. Purposivesampling
2. Snowballsampling
3. Quotasampling
4. Conveniencesampling
Non-probabilistic sampling techniques
Strengths: Fast, simple, inexpensive, targets people with specific experiences
Limitations: More at risk of samplingbiases, lack of representativity with the target population, results cannot be generalized