Means to ensure credibility of the research
1. Use a flexible, iterative approach
2. Transcription of the data
3. Use examples of data extract to support the results
4. Account for subjectivity of the researcher
5. Take into account the position of the researcher
7. Take a distance from the research process
8. Take into account the natural context of the phenomenon
9. Contextualise the data
10. Provide a detailed, in-depth analysis and description of the context where the phenomenon occurs
12. Having multiple sources of data collection, and a convergence in their results
13. Reaching empirical saturation