Media Literature

• commom visual file type

  • JPEG
  • GIF
  • PNG
  • TIFF
  • BMP
• JPEG - the most web friendly image format
• GIF - the worst choice for web graphics
• TIFF - the best only choice for professionals when images are intended for print
• PNG - keep the small size, but still retain the image quality; great for web graphics
• PNG - it has a clear background
• BMP - these files are large and uncompressed
• BMP files are also called raster or paint images
• Elements of Visual Design

  • Line
  • Shape
  • Value
  • Color
  • Texture
  • Form
• Line - describes a shape or outline
• Line - create a texture and can be thick or thin
• Line - may be actual, implied, vertical, horizontal, diagonal, or contour lines
• shape - a geometric or organic area that stands out from the shape next to our around it
• Value - the degree of light and dark in a design
• Value - contrast between black and white and all tones in between
• texture - way a surface feel or perceived to feel
• texture - illusion of surfaces peaks and valleys, resulting in a feeling of smoothness or roughness of an object
• color - determined by its hue, intensity, and value
• color - used for emphasis, or may elicit emotions from viewers
• form - a figure having volume and thickness
• form - an illusion of a 3 dimensional object can be implied with the use of light and shading
• form - can be viewed from many angles
• Form is a shape in three dimensions
• Principles of Visual design

  • consistency
  • center of interest
  • harmony
  • balance
  • contrast
  • directional movement
  • rhythm
  • perspective
  • dominance
• consistency - a consistency of margins, typeface, typestyles, and color is necessary especially in slide presentations or documents that are more than one page
• center of interest - an area that first attracts attention in a composition
• center of interest - an important objects or element in a composition
• center of interest - can be achieved by contrast of values, more colors, and placement
• balance - visual equality in shape, form, value, color, etc.
• balance - can be symmetrical and evenly or asymmetrical and unevenly balanced
• harmony - brings together a composition with similar units
• contrast - offers some change in value creating a visual discord in a composition
• contrast - shows the difference between shapes and can be used a background to bring objects out and forward in a design
• contrast - can be used to create an area of emphasis
• directional movement - a visual flow through the composition
• directional movement - can be the suggestion of motion in a design as you move from object to object by way placement and position
• rhythm - a movement in which some elements recur regularly
• rhythm - it will have a flow of object that will seem to be the the beat of music
• perspective - created through the arrangement of objects in two dimensional space to look like they appear in real life
• perspective - learned meaning of the relationship between different objects seen in space