Chapter 7,8,9

• what are the 7 P's?

  • Product
  • Price
  • Place
  • Promotion
  • People
  • Physical evidence
  • process
• What are the additional 3 P's?

  • Programming
  • positioning
  • partnership
• Product - consists of a complete service offer for loyal travelers and customers.
• Price - includes the organization's pricing policies and activities in a service and classified attributes to rationalized to acquire services or produtcts.
• Promotion - it encompasses how far a travel organization utilized promotional activities and elements to create the strategic promotion service
• Place - encompasses the place, channels, and activities that define the service strategies.
• People - this focuses on the client and the business practice, placing travelers and customers at the heart of the activities.
• Physical Evidence - it encompasses the facilities that promote a customer-friendly, safe, secure, and green atmosphere in the company's premises.
• Process - refers to a system wherein an organization sets a customer-oriented procedure to deliver its product and services.
• Programming - deals with how products will be scheduled or designed base on seasonality, festivals, or public holidays.
• Positioning - is a market communication practice that generates a unique space in potential tourist's minds that influences a destination's image in customer's viewpoints.
• Partnership - is a deliberate, collaborative agreement between two or more parties who approve of coming together to perform definite responsibilities and distribute risks, responsibilities, etc.
• Traditional media - has been a part of the marketing culture for over half a century.
• Broadcast media - consist of television and radio.
• Broadcast media - provides low and emotional involvement, whereas print media generally delivers high and rational connections.
• Newspapers - are distinguished as more practical, reliable, and authentic.
• Retail travel agents - perform a crucial role in the tourism distribution channel.
• The distribution channel can be direct or indirect.
• Retail travel agents - they are travel professionals who sell tours, hotel rooms, car rentals, and transportation tickets for wholesalers and operators
• Tour operators or tour wholesalers - they make packages by combining a selection of tourist products and services.
• Specialty channelers - they operate as intermediaries between the retailers and the customers and may act on behalf of their customers or the supplier and involve incentive travel firms
• Supplier choice - a supplier decides to deal with intermediaries and pay commissions with the primary rationale of cost.
• Customer choice - customers may choose to deal with an intermediary considering that the middleman can provide unbiased professional assistance in offering various travel products.
• UGC means User generated content
• UGC - sites are increasingly getting popular as more studies and research tend to validate peer reviews or reviews from visitors.
• GDS means Global Distribution System
• Reliability - of usefulness conforms to the delivery of specific arrangements with the costumer.
• Readiness - comprises the various components that offer the client a choice of the best selection for him/her.
• Communicativeness - refers to providing accurate and timely information to the client.
• Physical security and responsibility - ensure the tourist's comfort and safety
• In the middle of the 2oth century, around 1970, the Information Age started.