BUS

• Communication


  Act of conveying meanings
• Communication

  Latin word 'communis'
• Communication


  Exchange of thoughts, messages, or information
• Communication


  Transmission of idea or feeling
• Business communication


  Sharing of information
• Business communication


  Performed for the benefit of the organization
• Types of communication

  • Non-verbal communication
  • Verbal communication
  • Visual communication
• Non-verbal communication

  • Without using a word, requires non-verbal cues
  • Examples: facial expressions, posture, eye contact etc.
• Verbal communication

  • Professionals uses language
  • ORAL COMMUNICATION: f2f or distance interaction
  • WRITTEN COMMUNICATION: uses the written mode to transmit their messages
• Visual communication


  • Using visual aids like color, illustration, graphing design, drawing, typography, signs, other electronic resources
  • Reinforces written methods of communication
  • More powerful than verbal as well as nonverbal communication
• Oral communication in business


  Most essential component in business
• Corporate communication


  • Managing all internal and external communication
  • Creating a favorable point of view among stakeholders
• Interview


  • You and an employer exchange information
  • GOAL: present yourself as the best candidate
  • IMPORTANCE: vital step to obtaining a career position, it builds your self confidence
  • PREPARATION: get your goals in focus, take time to assess yourself and explore various career fields
  • Note: the interviewer will try to determine whether you will be an asset to the organization
• Panel discussion


  • Few persons (the panel) carry on conversations in front of the audience
  • PURPOSE: reproduce the features
  • OBJECTIVE: provide information and facts
  • MEMBERS: Instructor (plans where, when, how the panel discussion will be organized) Moderator (keeps the discussion on theme) Panelists (4-10 panelists, semi circle shape in front of the audience) Audience (they can ask questions)
  • TYPES: Public Panel Discussion (common men problems) Educational panel Discussion (educational institutions)
• Round-table meeting


  • Form of academic discussion, given the equal right to participate
  • PURPOSE: clarify and create a space for differing opinions on a topic
• Seminar


  • Instructional technique
  • OBJECTIVES: higher cognitives that is analysis, synthesis, and evaluation, ability of responding that is valuing, organizing, ability of keen observation, seek clarification
  • ROLES: organizer (plan and prepare the whole program) president of chairman (direct the whole program) participants (well acquainted)
  • Note: 25 or more participants
• Lecture


  • Old method of teaching
  • ADVANTAGES: economical, saves time, simplest, training in listening. Better clarification, personal contact on touch
  • DISADVANTAGE: passive listeners
  • LIMITATIONS: logical and according to the standard, ask questions, lecture aids
• Conference


  • Consulting and discussing to share knowledge, experience, thoughts, feelings, and opinions
  • ESSENTIALS: Leader (carry out the function) Conferees (must be limited to a reasonable extent) Conference hall facilities (must be adequate) topics and Purpose (must be clarified)
• Preparing for sales presentation

  1. Analyze selling situation

  2. Analyze audience and the right communication style

  3. Clarify goals and objective of the presentation

  4. Determine content

  5. Organize the entire sales presentation
• Analyze the selling setting


  • Main requirement
  • Fit it to the setting of the organization
  • Actions of the audience
  • Importance to the organization
  • Impact on organization results
• Analysis of the audience

  • Determine what to say and what to avoid
  • If the audience respond in the manner you intended
• Finding the goal


  • Make the purpose evident
  • State your objective
• Picking up the right content

  • Depend on your goal
  • Most effective style
  • Short and simple sentences
• Organizing the presentation


  • Introduction: brief embodiment of the main content
  • Main body: consists of relevant information
  • Conclusion: reinforce as well as recap
• Principles of effective oral communication


  • Stay within allocated time
  • Use visual aids
  • Body language
  • Keep an eye contact
• 4 E's for an effective speech

  • Energy
  • Eye contact
  • Enthusiasm
  • Examples
• Communication


  The act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and rules
• Every communication involves at least one sender, a message and a recipient.
• Communis


  Means to share
• Communication


  The exchange of thoughts, messages, or information by speech, visuals, signals writing, or behavior
• Fields of Experience


  • Source/Sender
  • Noise
  • Channel
  • Message
  • Decoding
  • Encoding
  • Receiver/Audience
  • Response
  • Feedback Loop
• Business Communication


  The sharing of information between people within an organization that is performed for the commercial benefit of the organization
• Types of Communication


  • Non-verbal Communication
  • Verbal Communication
• Non-verbal Communication


  When a message is communicated without using a word, the process requires non-verbal cues to be transmitted and received
• Examples of Non-verbal Communication

  • Facial expressions
  • Posture
  • Eye contact
  • Walk
  • Voice
  • Sign language
  • Body language
  • Volume
  • Pitch
  • Voice modulation
• Verbal Communication


  • Oral Communication
  • Written Communication
• Oral Communication


  A face-to-face or distance interaction between the sender and the receiver
• Written Communication


  The sender uses the written mode to transmit his/her messages
• Examples of Visual Communication


  • Color
  • Illustration
  • Graphic Design
  • Drawing
  • Typography
  • Signs
  • Other Electronic Resources
• Visual Communication


  The third method of communication which takes place through the help of visual aids