PURCOM 9

• Globalization


  The increasing economic, political, and cultural integration and interdependence of diverse cultures – the worldwide integration of humanity
• Diversity


  The recognition and valuing of difference, encompassing such factors as age, gender, race, ethnicity, ability, religion, education, marital status, sexual orientation, and income
• Intercultural communication


  The process of interpreting and sharing meaning with individuals from different cultures
• Forms of intercultural communication

  • Interracial communication
  • Interethnic communication
  • International communication
  • Intracultural communication
• Interracial communication


  Interpreting and sharing of meanings with individuals from different races
• Interethnic communication


  Interaction with individuals of different ethnic origins
• International communication


  Communication between persons representing different nations
• Intracultural communication


  Interaction with members of the same racial or ethnic group
• Co-culture


  Within culture as a whole are co-cultures; these are composed of members of the same general culture who differ in some ethnic or sociological way from the parent culture
• Co-culture strategies

  • Assimilation
  • Accommodation
  • Separation
• Assimilation


  The means by which co-culture members attempt to fit in with members of the dominant culture
• Accommodation


  The means by which co-culture members maintain their cultural identity while striving to establish relationships with members of the dominant culture
• Separation


  The means co-culture members use to resist interacting with members of the dominant culture
• Individualism


  Cultures in which individual goals are stressed
• Collectivism


  Cultures in which group goals are stressed
• High-context communication


  Communication system depends on indirectness, cultural traditions shape behavior and lifestyle, appear overly polite and indirect
• Low-context communication


  Communication system encourages directness, members gather background information when meeting someone for the first time
• High-power distance


  Superiors and subordinates view each other differently, subordinates quick to defer to superiors
• Low-power distance


  Power should be used only when legitimate, emphasizes interdependence, subordinates may contradict bosses