A collection of methods for planning experiments, obtaining data, and then analyzing, interpreting and drawing conclusions based on the data
Statistics
A branch of mathematics that transforms data into useful information for decision makers
Statistics
Came from the Latin word status which means state
Divisions of statistics
Descriptive statistics
Inferential statistics
Descriptive statistics
Summarizes or describes the important characteristics of a known set of data
Descriptive statistics
The most common summarizing values are the measure of percentage, central tendency (mean, median, mode) and variation
Inferential statistics
Uses sample data to make inferences about the population
Inferential statistics
Consists of generalizing from samples to population, performing hypothesis testing, determining relationships among valuables, and making predictions
Inferential statistics
Some of the common statistical tools are the t-test, z-test, analysis of variance, chi-square, and Pearson r
Data
Always a result of experiment, observation, investigation and other means and often appears as a numerical figure and then evaluated to make it into useful knowledge
Data
Used as facts collected together for reference or analysis
Classifications of data
Quantitative data (numerical)
Qualitative data (categorical)
Quantitative data
Data can be measured with numbers, such as distance, duration, length, revenue, and speed
Quantitative data
Discrete variables
Continuous variables
Qualitative data
Non-numerical data that is usually textual and descriptive, like "mostly satisfied," "brown eyes," "female," "yes/no," etc.
Qualitative data
Nominal
Ordinal
Discrete variables
Values obtained by counting
Discrete variables
Number of pages in a book
Number of people in a race
Shoe size
Continuous variables
Values obtained by measuring, all of which cannot be put into a list because they can have any value in some interval of real numbers
Continuous variables
Length of a film
Temperature
Time taken to run a race
Nominal scale
Classifies elements into two or more categories or classes, the numbers indicating that the elements are different but not according to order or magnitude
Nominal scale
The numbers don't define the object characteristics. The only permissible aspect of numbers in the nominal scale is "counting".
Ordinal scale
A scale that ranks individuals in terms of the degree to which they possess a characteristic of interest
Ordinal scale
Set of categories that are ordered from least to most
Ordinal scale
Miss America results — first place, runner-up, second, third
Military rank
Letter grade in class
Degrees held
Medical condition (satisfactory, serious, guarded, critical)
Rank order of your preference form 1 to 4 of Ruffles, Doritos, Cheetos, Fritos
Interval scale
In addition to ordering scores from high to low, it also establishes a uniform unit in the scale so that any equal distance between two scores is of equal magnitude
Interval scale
The data have the properties of ordinal data, and the interval between observations is expressed in terms of a fixed unit of measure
Interval scale
This scale has an arbitrary zero point (no absolute value)
Interval scale
Interval data are always numeric
Interval scale
The interval scale is quantitative as it can quantify the difference between the values
Interval scale
It allows calculating the mean and median of the variables
Interval scale
How appealing is this cereal box to children? (-3 to 3)
Current temperature
Many behavioral science questionnaires
IQ
Likert Scale
Ratio scale
The data have all the properties of interval data and the ratio of two values is meaningful
Ratio scale
Variables such as distance, height, weight, and time use the ratio scale
Ratio scale
Ratio scale has unique and useful properties. One such feature is that it allows unit conversions like kilogram – calories, gram – calories, etc.
Ratio scale
This scale must contain a zero value that indicates that nothing exists for the variable at the zero point
Ratio scale
It doesn't have negative numbers, because of its zero-point feature
Ratio scale
Only scale that allows you to make ratio comparisons, such as "Maribel's income is 35% more than Susan's"
Ratio scale
Your weight in kilograms
Number of times you return to a restaurant after visiting it the first time