If our understanding of 'normal behaviour' is drawn from research with all-male samples, behaviour that deviates from this is likely to be seen as 'abnormal' or 'inferior'
Upholds stereotypical assumptions, and might provide a justification to deny women opportunities where men set the standard of noramilty
It validates sex discrimination - double standard in the way the same behaviour is viewed from a male and female perspective
Institutional sexism creates bias in theory and research - male researchers are more likely to have their work published. Lack of women appointed at senior research levels means female perspective may not be reflected in research questions asked
Occurs when a researcher takes the views or behaviour of their own culture as 'normal', and if other cultures differ from this, views them as abnormal or deficient
The theory that humans do have genuine freedom to make a morally undetermined decision, although our behaviour may be partially determined by external factors