The process of selecting the individual units for study in a research project
Population
The bigger group from where you choose the sample
Sampling frame
The list of the members of the population from where you will get the sample
Probability sampling or unbiased sampling
Involves all members listed in the sampling frame representing a certain population, with an equal chance of participation in the sampling or selection process
Sampling error crops up if the selection does not take place in the way it is planned. Such sampling error is manifested by strong dissimilarity between the sample and the ones listed in the sampling frame.
Sampling error
The number of sampling errors depends on the size of the sample - the smaller the sample, the bigger the number of sampling errors
The right sample size depends on whether the group is heterogeneous or homogeneous - a heterogeneous group requires a bigger size, a homogeneous group requires a smaller one
Simple random sampling
1. Have a list of all members, write each name on a card, and choose cards through a pure-chance selection
2. Have a list of all members, give a number to each member and then use randomized or unordered numbers in selecting names from the list
Systematic sampling
Choose a set of numbers like 1 to 15, and out of a list of 1,500 students, take every 15th name on the list until you complete the total number of respondents to constitute your sample
Stratified sampling
The group comprising the sample is chosen in a way that such group is liable to subdivision during the data analysis stage
Cluster sampling
Isolate a set of persons instead of individual members to serve as sample members, e.g. randomly select three sections with 40 students each to constitute the sample
Non-probability sampling
Disregards random selection of subjects, the subjects are chosen based on their availability or the purpose of the study, and in some cases, on the sole discretion of the researcher
Quota sampling
Choose sample members possessing or indicating the characteristics of the target population
Voluntary sampling
The subjects you expect to participate in the sample selection are the ones volunteering to constitute the sample
Purposive or judgmental sampling
Choose people whom you are sure could correspond to the objectives of your study, like selecting those with rich experience or interest in your study
Availability or convenience sampling
The willingness of a person as your subject to interact with you counts a lot, you automatically consider them as your respondents
Snowball sampling
Does not give a specific set of samples, you tend to increase the number of people you want to form the sample of your study
SIMPLE RANDOM SAMPLING
using a pure-chance selection, you assume every member has the same opportunity to be in the sample
STRATIFIED RANDOM SAMPLING
involves the division of a population into smaller sub-groups known as STRATA.
segregating people
same qualities and characteristics
SYSTEMATIC SAMPLING
members from a larger population are selected according to a random starting point but with a fixed, periodic interval.
example, one seat apart ang pagpick ng respondents
CLUSTER RANDOM SAMPLING
used when there are different subsets if groups present in a large population
dont share similar qualities but grouped just because
example, the boat is sinking
CONVENIENCE SAMPLING
often geographically close to the researchers.
leverage individuals that can be identified and approached with as little time as possible.
QUOTA SAMPLING
gathering representative data from a group. this sampling requires that representative individuals are choses out of a specific sub-group.
it identifies the number of respondents
meets a quota
JUDGMENT OR PURPOSIVE SAMPLING
rely on their judgment when choosing members of the population to participate in their study.
look at one quality
SNOWBALL SAMPLING
research participants recruit other participants for a test or study. It is used where potential participants are hard to find
referral sampling
VOLUNTARY SAMPLING
researcher puts out request for members of a population to join the sample
the people decide whether to be in the sample or not.