Thc 7

• Promotional tools


  • Traditional
  • Digital
• Traditional Promotional Tools


  • Paying for space or time to broadcast your message to a large audience
  • Can be done through various mediums such as television, radio, print, and billboards
• Traditional Promotional Tools - Television


  • Reaches a broad audience but can be expensive
• Traditional Promotional Tools - Radio

  • A cost-effective way to reach a targeted audience during their commute or while doing chores
• Traditional Promotional Tools - Print


  • Newspapers, magazines, and brochures can be effective for reaching specific demographics
• Traditional Promotional Tools - Billboards


  • Can be a good way to reach people on the go in high-traffic areas
• Sales Promotion


  • Offering short-term incentives to encourage customers to purchase, such as discounts, coupons, and contests/giveaways
• Sales Promotion - Discounts

  • Reduced prices on products or services
• Sales Promotion - Coupons

  • Vouchers that can be redeemed for a discount on a purchase
• Sales Promotion - Contests and giveaways

  • Offering prizes in exchange for customer information or engagement
• Public Relations (PR)


  • Generating positive press coverage and building relationships with the media, through press releases, media events, and sponsorships
• Public Relations (PR) - Press releases

  • Announcing new products, services, or company initiatives
• Public Relations (PR) - Media events


  • Hosting events to generate interest and media coverage
• Public Relations (PR) - Sponsorships

  • Supporting events or organizations to gain brand exposure
• Direct Marketing

  • Communicating directly with potential customers through email marketing, telemarketing, and direct mail
• Direct Marketing - Email marketing


  • Sending targeted emails to promote products or services
• Direct Marketing - Telemarketing


  • Making phone calls to potential customers
• Direct Marketing - Direct mail


  • Sending physical mail to potential customers
• Digital Promotional Tools

  • Search Engine Optimization (SEO), Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing, and Mobile Marketing
• Search Engine Optimization (SEO)

  Optimizing your website content to rank higher in search engine results pages (SERPs)
• Social Media Marketing


  Using social media platforms to connect with potential customers and promote your brand
• Content Marketing


  Creating and sharing valuable content to attract and engage potential customers
• Email Marketing


  Sending targeted emails to promote products or services, share company news, and build relationships with customers
• Affiliate Marketing


  Partnering with other websites or businesses to promote your products or services in exchange for a commission on sales
• Mobile Marketing


  Reaching customers on their mobile devices through SMS marketing, mobile apps, and push notifications
• The best promotional tools for your business will depend on your target audience, budget, and marketing goals. It is important to use a mix of traditional and digital tools to reach your target audience effectively.
• IMC-based Marketing Promotion Methods

  1. Campaign Goal

  2. Target Audience

  3. Campaign Message

  4. Public Relations (PR)

  5. Advertising

  6. Content Marketing

  7. Social Media Marketing

  8. Email Marketing

  9. Sales Promotion
• An effective IMC strategy requires a cohesive and integrated approach that leverages various promotional tools to deliver a unified message to your target audience.
• Tourism-oriented Marketing Process


  1. Market Research & Understanding

  2. Product Development & Packaging

  3. Pricing & Distribution

  4. Promotion & Communication

  5. Public Relations

  6. Sales & Conversion
• Tourism-oriented Marketing Process - Market Research & Understanding


  • Identify target audience, research travel trends
• Tourism-oriented Marketing Process - Product Development & Packaging


  • Craft unique tourism experiences, highlight local USP
• Tourism-oriented Marketing Process - Pricing & Distribution


  • Implement dynamic pricing, partner with travel channels
• Tourism-oriented Marketing Process - Promotion & Communication


  • Content marketing, social media marketing
• Tourism-oriented Marketing Process - Public Relations

  • Build relationships with media, participate in travel trade shows
• Tourism-oriented Marketing Process - Sales & Conversion


  • Offer seamless online booking, provide excellent customer service
• By following these steps and tailoring your approach to the specific needs of your target audience, you can develop a successful marketing strategy to attract tourists and promote your destination effectively.
• Marketing Mix


  The combination of tactics used by a business to achieve its objectives by marketing its product or services effectively to a particular target group
• Marketing Mix is an integral part of business which needs to make sure that they are marketing
• Elements of the Marketing Mix


  • The Right Product
  • The Right Person
  • The Right Price
  • The Right Place
  • The Right Time
• Marketing Mix (original)


  Product planning, pricing, distribution, promotion, servicing, and market research