group 4

• PRICING IS JUST ONE COMPONENT OF MARKETING MIX.
• PRICING TO MEET COMPETITION

  this strategy means that the organization uses price as an indicator or baseline.
• PRICING ABOVE COMPETITIORS

  can be rewarding to organizations, provided that the objectives of the policy are clearly understood and the marketing mix is developed in such a way that the policy can be successfully implemented by management.
• PRICING BELOW COMPETITORS

  the goal of such policy is to realize a large sales volume through a lower price and lower profit margins. by controlling costs and reducing services, these firms are able to earn an acceptable profit, even though profit per unit is usually less.
• PRICING DECISION

  are the process of selecting an optimal price for a product or service, based on factors such as demand, supply, competition, and cost production.
• THE MOST IMPORTANT PERSPECTIVE IN PRICING PROCESS IS THE CUSTOMER'S.
• COST-BASED PRICING

  is focused entirely on the perspective of the company, with very little concern for the customer.
• DEMAND-BASED PRICING

  is focused on the customer, but as a predictor of sales.
• VALUE-BASED PRICING

  fucoses entirely on the customer as the determiner of the total price/value package.
• CUSTOMER-RELATED FACTORS

  refer to various aspects that influence a customer's experience, satisfaction, and loyalty towards a business or service.
• COMPETITOR-RELATED FACTORS

  refer to elements that can influence a company's performance and market position in relation to its competitors.