When analysing markets, a range of assumptions are made about the rationality of economic agents involved in the transactions
The Wealth of Nations was written
1776
Rational
(in classical economic theory) economic agents are able to consider the outcome of their choices and recognise the net benefits of each one
Rational agents will select the choice which presents the highest benefits
Consumers act rationally by
Maximising their utility
Producers act rationally by
Selling goods/services in a way that maximises their profits
Workers act rationally by
Balancing welfare at work with consideration of both pay and benefits
Governments act rationally by
Placing the interests of the people they serve first in order to maximise their welfare
Rationality in classical economic theory is a flawed assumption as people usually don't act rationally
A firm increases advertising
Demand curve shifts right
Demand curve shifting right
Increases the equilibrium price and quantity
Marginal utility
The additional utility (satisfaction) gained from the consumption of an additional product
If you add up marginal utility for each unit you get total utility
-1.6 x 10-¹⁹C
Electron charge
FORMULAE
MOTION
WORK, ENERGY AND POWER
WAVES, SOUND AND LIGHT
ELECTRIC CIRCUITS
MOTION
1. a = (vf - vi) / Δt
2. x = vi Δt + 1/2 a Δt^2
3. vf^2 = vi^2 + 2a Δx
4. x = (vi + vf) Δt / 2
WORK, ENERGY AND POWER
Potential Energy = mgh
Kinetic Energy = 1/2 mv^2
WAVES, SOUND AND LIGHT
Wave speed = frequency x wavelength
Frequency = 1 / period
Energy = hf or hc/λ
Amplitude
What the human ear perceives as volume (loudness)
Sound waves are reflected by large hard flat surfaces such as buildings walls and cliffs
Echo
Reflection of sound wave
Ultrasound refers to sound waves of a higher frequency than we can hear (20 kHz to 100 kHz)
Uses of ultrasound
Treatment of sports injuries
Imaging in pregnancy
Amplitude
What the human ear perceives as volume. Measured in decibels (dB). A high volume = large amplitude. A low volume = small amplitude.
Echoes
Sound waves are reflected by large hard flat surfaces such as buildings walls and cliffs. The reflection of the sound wave is known as an echo. An echo can be used to calculate unknown distances.
When a wave reflects/echoes, the wave had to travel to the object and back. It has therefore travelled double the distance between the source and the reflection surface.
Ultrasound
Refers to sound waves of a higher frequency than we can hear (20 kHz to 100 kHz)
Uses of ultrasound
Treatment of sports injuries: waves are fed through the skin to increase blood flow to the injured area
Imaging in pregnancy: When an ultrasound wave encounters a boundary in a medium, part of the wave is reflected, part absorbed and part is transmitted through the boundary. The reflected waves are detected in the same way as echoes and can be used to form an image (sonar imaging)
Bats: use ultrasound to locate insects and to navigate in the dark
Boats: use sonar to locate fish and measure the depth of the ocean
Calculating depth using echo
1. Measure time taken for echo
2. Use speed of sound in water (1480 m/s)
3. Depth = (speed x time) / 2
Magnetic field
A region in space where another magnet or ferromagnetic material will experience a non-contact force
Magnet
An object with a pair of opposite poles, called north and south
Magnets
Magnets can be made from ferromagnetic materials, which are strongly attracted by magnets and are easily magnetised
Like poles repel, unlike poles attract
Magnetic field lines
Imaginary lines around a magnet indicating the direction and strength of the magnetic field. They come out of the north pole and enter the south pole, forming a continuous loop.
Properties of magnetic field lines
Imaginary, continuous, 3 dimensional, never cross or touch, arrows indicate direction (N to S), more concentrated at the poles
Earth's magnetic field
The Earth behaves as if it has a giant bar magnet running through it, with the magnetic field looping around the Earth. The compass needle points to the magnetic north pole, which is actually the south pole of the Earth's imaginary magnet.
The angle between the true North Pole and the magnetic North Pole is called the angle of declination.
Geographical north pole
The point in the northern hemisphere where the rotation axis of the Earth meets the surface.
Magnetic north pole
The point where the magnetic field lines of the Earth enter the Earth. It is the direction in which a compass needle points.
The sun releases particles (mainly electrons and protons) which travel outwards in all directions at speeds of up to 900 m/s. More particles are released during a solar storm called a coronal mass ejection.
Magnetic North Pole of the Earth
The South pole of the imaginary magnet through the Earth