culture

    Cards (4)

    • 2 types of culture bias that affects universality:
      • ethnocentrism
      • cultural relativism
    • Culture bias
      • research ignores cultural differences and assumes findings can be generalised globally
      • most research conducted in western uni (e.g. America) results only applicable to that culture
      • that culture is the norm
    • Ethnocentrism
      • assumption one ethnic group is superior, emphasizing importance of one's own culture
      • leads to their cultures behaviours in that group being the norm and others abnormal
      • leads to prejudice and discrimination
      • Topic - African-Caribbean backgrounds score average of 15 points lower on IQ tests than Caucasians.
    • Cultural relativism
      • appreciation that behaviour vary between cultures
      • important to consider individuals behaviour within their culture before making a judgement
      • due to social norms are culturally relative as what is acceptable in one cultural may be unacceptable elsewhere
      • Topic- schizophrenia - hearing voices = audiority hallucations, non-western = spiritual gift