Negative externalities of consumption
1. 'Bad' effects suffered by third parties due to consumers consuming the product
2. Examples include cigarettes, cars, loud music and noise pollution
3. Happens where marginal social benefits (MSB) < marginal private benefits (MPB)
4. There is a welfare loss to society because MSC > MPB
5. Solutions: Ban cigarette smoking totally / Impose indirect taxes on cigarettes → Reduce consumption of the cigarettes / Provide education about the dangers and produce anti-advertisements about smoking → Reduces demand for cigarettes → MPB shifts to the left
6. Costs of implementing the solutions: Banning cigarettes wouldn't be simple due to large effect upon the tobacco industry for stakeholders and employment / People might not vote for governments that bans cigarettes / Inelastic demand for cigarettes → Less change in quantity demanded, but doesn't reach the socially efficient level / If taxes are raised too much, people will look for other sources of supply → Formation of black market / Educating and anti advertisements aren't highly effective as people would still smoke after learning about dangers of smoking, so the costs involved in educating and advertising against smoking will be a waste