The contracting out of a business process to another party
Outsourcing is common for activities such as manufacturing, accounting, marketing, customer service, HR, IT, and logistics
Outsourcing vs procurement
Rather than buying a service, you are having another party managing and controlling the process for your firm
Outsourcing
Often a bigger scope, larger scale, and/or longer contract
Reasons firms outsource
Cutcosts
Access to more skilled employees or applied information systems
Focus on core competencies
Operate more flexibly
Third party logistics (3PL)
An external service provider that manages all or part of a company's logistics functions
Transportation management is the most commonly outsourced function to 3PLs followed by warehousing
More and more, 3PLs manage multiple functions for their customers
As 3PLs continue to expand service offerings, there seems to be a relabeling of 3PLs to "supply chain solutions" companies
Reasons to utilize 3PL
Opportunity to reduce costs
Opportunity to improve customer service
Focus on core competency
Access to emerging technology
Expansion to new or unfamiliar markets (geographic areas or new services)
Ability to free capital for other areas
Reasons to utilize in-house logistics
Lack of opportunity to reduce costs
Lack of opportunity to improve customer service
Logistics is a core competency of the firm
3PL capabilities do not match the firm's needs
Diminished control
High security requirements
Asset-based 3PLs
3PLs with tangible equipment and facilities, own assets and hire labor force needed to run logistics activities
Non asset-based 3PLs
3PLs that leverage resources of other companies, contract/broker with other firms to provide services rather than owning required assets
Asset-based 3PLs
Potential advantages: readily available capacity, permanent employees, and direct control of the customers' freight
Potential disadvantages: potential for bias toward 3PL owned resources in developing solutions for customers
Non asset-based 3PLs
Potential advantages: less biased in decision making (no preference toward internal option)
Potential disadvantages: lack of internal capacity to provide service, require strong technology support and high visibility
Transportation-based 3PL
Business focus on the transportation of freight or people (travel or relocation services), can be asset-based or non-asset based, might focus on a mode of transportation or be mode-neutral
Transportation-based 3PL services
Transportation management
Transportation documentation
Warehouse/Distribution-based 3PL
Business focus on public or contract warehousing and distribution services
Warehouse/Distribution-based 3PL services
Inventory management
Warehousing
Order fulfillment
May also provide transportation services
Financial-based 3PL
Business focus on the monetary issues and financial flows in the supply chain
Financial-based 3PL services
Rating and bill auditing
Payment processing
Insurance claims
Information-based 3PL
Business focus on Digitized activities that were previously performed manually or required the use of licensed software, sell the software platform more than the service
Information-based 3PL services
TMS-transportation management software
WMS-warehouse management software
Tracking
Performance management tools
Logistics Network Design
The process of planning and configuring the network of parties and facilities involved in the physical distribution of a product
Logistics Network Design
Network design decisions can center around internal distribution network and/or external supply chain partners
External Network Design Decisions
Where? Who do you buy from / sell to, and where are they located?
How many? Supply base concentration and customer base concentration
Logistics network design is the process of planning and configuring the network of parties and facilities involved in the physical distribution of a product
Network design decisions can center around internal distribution network and/or external supply chain partners
What drives logistics network (re)design?
Cost pressures
Changes in global trade patterns, policies, and risk
Shifts in customer and/or supply market locations
Changes to business strategy and competitive capabilities
Changes in corporate ownership/merger and acquisition activity
Changes in customer service requirements: e.g., the emergence of omni-channel supply chains
External Logistics Network: Where?
Who do you buy from / sell to, and where are they located?
Firm has more visibility and control over 1st-tier suppliers and customers vs. more distant supply chain partners, but large firms sometimes try to influence who and where decisions for more distant supply chain partners
Decisions can be based on costs, regulation & taxes, distance and access, risk, security
External Logistics Network: How Many?
Supply Chain Concentration - The extent at which purchases or sales are concentrated among fewer suppliers or customers
Supply base concentration is higher when you allocate a larger volume of purchases from fewer suppliers
Customer base concentration is higher when you allocate a greater portion of sales to fewer customers
Advantages of Supply Chain Concentration
Leverage purchase dollars to increase negotiating power
Increased ability to interact frequently and monitor supply chain partners
Ensure supplier compliance
Better follow and adapt to customer needs
Opportunity to build trust, commitment, and joint solutions with partners
Disadvantages of Supply Chain Concentration
Encourage supplier/customer competition; can potentially lower procurement prices or increase sales prices
Increased supply disruption risk
Alternative sources for inputs if a supplier has a disruption
Other sales in case a customer suddenly drops
Greater reliance on one or a few major customers
Internal Logistics Network Structure
Involves decisions about facilities owned, leased, or operated by the firm
Examples: Warehouses/DCs/FCs, Manufacturing sites, Corporate or support offices
Internal Logistics Network: Where?
The facility location decision is one of the most common decisions in logistics network design
For facilities that handle goods, facility location is often based on balancing the distance and access to supply (upstream) and demand (downstream)
Facility location often balances multiple sources of supply and demand and the distances from these sources affects not only transportation costs/risks, but also that of warehousing, inventory management, customer service planning, & coordination costs
Hoover's Tapered Transportation Rates: Total transportation cost tends to be minimized if a facility is located near either the supply source or the demand market
Facility Location Determinants
Global/National/Regional Determinants: Proximity to markets and customers, Proximity to suppliers, Labor climate, Transportation infrastructure, Taxes and incentives, Land costs, Risks
Site-Specific Determinants: Transportation access, Inside/outside metropolitan area, Facility and land costs, Congestion
Tradeoffs in Logistics
Inventory holding cost and transportation cost
Cost of lost sales (customer service) and transportation cost
Cost of lost sales (customer service) and inventory cost
Warehousing costs and transportation costs
Increasing the speed or frequency of shipments increases transportation costs but reduces the amount of inventory that must be held because lead time is shorter
Increasing the speed of shipments reduces the cost of lost sales because customers need not wait as long for products
Increased inventory levels (safety stocks) increase inventory holding costs but reduce the cost of lost sales because stockouts and backorders become less frequent