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SMART
Specific
Measurable
Achievable
Realistic
Time-framed
Different business objectives
Survival
Growth
Profit
Market share
Main internal and external stakeholder groups
Shareholders
/
Owners
Workers
Managers
Customers
Government
Banks
Community
Business objectives
Aims and targets that a
business
works towards to help it
run successfully
Benefits of setting business objectives
Increases
motivation
Easier
and less
time
consuming decision making
Reduces
conflicts
and helps
unite
the business
Managers can compare performance to
objectives
and make
changes
Common private sector business objectives
Survival
Profit
Growth
Market share
Service to society
Survival
New or small firms usually have
survival
as a
primary
objective
Profit
Income of a business from its activities after
deducting total costs
Growth
Measured by value of
sales
or
output
Market share
Proportion of total market sales achieved by
one business
Service to society
Some private sector operations like social enterprises aim to better the society rather than
profit
Why
business
objectives could change
Motivation
The reason why employees want to work
hard
and work
effectively
for the business
Why people work
Have a better
standard
of
living
Be
secure
Gain
experience
and status
Have
job
satisfaction
Importance of a well-motivated workforce
Increases
labour productivity
, reduces
absenteeism
and labour turnover
Maslow's Hierarchy of Needs
Shows that employees are
motivated
by each level of the hierarchy going from
bottom
to top
Levels of Maslow's Hierarchy
Physiological
needs
Safety
/
security
needs
Social
needs
Esteem
needs
Self-actualisation
Limitation of
Maslow's
theory
Taylor's Motivation Theory
Workers are motivated by
personal gains
, mainly money, and increasing pay will increase
productivity
Herzberg's
Two-Factor
Theory
People have two sets of needs:
hygiene
factors and
motivators
Hygiene
factors
Status
Security
Work conditions
Company policies
Relationships
Salary
Motivators
Achievement
Recognition
Personal growth
Promotion
Work itself
Hygiene
factors need to be satisfied, but don't act as
motivators
</b>
Motivators
will truly
motivate workers
to work more effectively
Financial motivators
Wages
(time-rate, piece-rate)
Salary
Commission
Bonus
Performance-related
pay
Profit-sharing
Time-rate
Pay based on the number of
hours
worked
Piece-rate
Pay based on the
number
of
output
produced
Commission
Paid to
salesperson
, based on a
percentage
of sales they've made
Bonus
Additional amount paid to
workers
for
good
work
Performance-related pay
Paid based on
performance
assessed through
appraisal
Profit-sharing
A scheme whereby a
proportion
of the company's profits are distributed to
employees
Piece-Rate
Pay based on the
no. of output
produced
Piece-rate
, like time-rate, doesn't ensure that quality output is produced
Efficient workers may feel
demotivated
in a
piece-rate
system as they're getting the same pay as inefficient workers, despite their efficiency
Salary
Paid
monthly
or
annually
The higher the
sales
, the more the pay in a
commission
system
No sales made means no
pay
at all in a
commission system
, which can be very stressful for salespersons
Performance-related pay
Paid based on
performance
, assessed through an
appraisal
process
Profit-sharing
A scheme whereby a
proportion
of the company's profits is distributed to
workers
Workers will be motivated to work better so that a
higher profit
is made in a
profit-sharing
scheme
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