ENTREPRENEUR lesson 6

• MARKETING MIX
• -refers to mode, means, or tools used by the entrepreneur to position the product in the target market to efficiently and effectively deliver to the consumers and to convince them about the benefits that they will derive from buying the product.
• -has defined as the set of marketing tools that the firms uses to pursue its marketing objectives in the target.
• -also known as "Ps" in marketing
• 4 Ps of Marketing MIx
• 1. PRODUCT
• 2. PRICE
• 3. PLACE
• 4. PROMOTION
• Marketing Mix


  Mode, means, or tools used by the entrepreneur to position the product in the target market to efficiently and effectively deliver to the consumers and to convince them about the benefits that they will derive from buying the product
• Marketing Mix


  Set of marketing tools that the firms uses to pursue its marketing objectives in the target
• Marketing Mix


  Also known as "Ps" in marketing
• 4 Ps of Marketing Mix

  • PRODUCT
  • PRICE
  • PLACE
  • PROMOTION
• 4. PROMOTION
• Product


  • Tangible goods or intangible service offered by the business to the target consumers
  • Must satisfy the needs of the customers better than the other competing products
  • An article or substance that is manufactured or refined for sale
• Product Mix


  • The concept in marketing where they make different product or service available to the customers on top of the primary product
  • Example: Mercury Drug, formed and designed primarily to sell a complete line of pharmaceutical products, but now also includes household merchandise, food, toiletries, etc.
• 2. PLACE -the process of moving products from the producer to the intended user. -The entrepreneur must establish his business or product in the most strategic place or location, or put your business where your consumers are willing to buy the product. INFLUENCE THE SETTING OF PRICES OF GOODS AND SERVICES: 1. Availability Of The Competing Product. -When the supply of the competing product is high, the price of the product is usually low. -Producer tend to gradually pull down the prices when the supply is high, and adopt a reverse mechanism when the supply is low.
• INFLUENCE THE SETTING OF PRICES OF GOODS AND SERVICES: 1. Availability Of The Competing Product. -When the supply of the competing product is high, the price of the product is usually low. -Producer tend to gradually pull down the prices when the supply is high, and adopt a reverse mechanism when the supply is low.