Ask neutral questions that avoid expressing an opinion or desired response
Respond to what participants are telling you in a neutral manner
Use a neutral, reflective listening type approach to acknowledge emotions participants express
Offer to take a break or discontinue the interview, or to move forward to next question if the participant is showing clear psychological distress
Think carefully about the order of the questions you ask
Be specific when you ask your questions
Practice your interview protocol
Introduce yourself to the participant, state your goals, ask for consent, and offer to answer any questions
Follow up on topics as necessary
Compile your notes right after the interview
Encourage participants to share more detail about interesting and topic-relevant information they bring up
Make eye contact to confirm that you are listening
Nod to communicate "I hear you" in a neutral manner
Maintain an open posture facing the participant
Take intermittent notes on key points or thoughts that might aid analysis later, only after explaining that this is what you intend to do
Talk less and listen more
Be prepared to handle unanticipated emotions
Video record your interviews
Choose the right interview setting
Limit the content of each question with a single idea to avoid confusion
If you have not understood the response ask the respondent to repeat and clarify
Avoid using offensive language or terms that may be interpreted by the participant as harsh or rude
Control your tone of voice and language → remain as neutral as possible when asking questions or probing on issues