mice

• meeting - gathering of people for a common purpose suxh as busines, social or religious purposes.
• incentive - reward event intended to showcase persons who meet sales.
• conference - participatory meeting designed for discussion, fact finding, problem solving and consultation.
• convention - gathering individuals in which the planning of the attendees is to attend educational session, meetings, discussions.
• exhibition - the display of products or promotional materials for purpose of public relations.
• exposition - larger scale than exhibition
• the role of mice - an exciting and profitable segment of tourism and hospitality industry. a major source of revenue.
• components of mice industry

  1. planners - individuals that plan MICE categorized as corporate meeting planners, association meeting planners and independent meeting planners.
  2. host facilities - provide lodging, meeting rooms, f&b and include hotels, conference center, resort, univ, breakfast.
  3. services - refers to individuals and org that provide support for the mice segment.
  4. exhibitors - are financially linked with all segments of mice, they provide much of the revenue needed for the planners to hold MICE.
• history of mice - 1976 was the year that manila opened its door to asia's 1st full pledged convention center the PICC or phil internation convention center to the international monetary world bank meeting.
• growth of mice due to several factors

  1. meeting planners association (airline industry)
  2. lodging industry (convention/conference center)
  3. meeting technology (ground handlers)
• The importance of mice
• In the US, the mice industry has developed into one that is worth more than 25 billion dollars
• The international convention and exhibition has grown in Western Europe (France, Belgium, Great Britain, Switzerland)
• The International Association of Convention and Visitors Bureaus has undertaken an assessment of the economic impact of MICE
• Spending by delegates

  $638 for a 3 to 5 day stay
• Delegates to international, national or regional exhibitions

  Stay an average of 4.1 days and spend an average of $818
• Trade show delegates

  Spend over $1000
• The study showed that 82 million delegates attend 267,810 meetings with a direct economic impact of more than $56.6 billion