2.1

• Campaign for change


  A set of planned activities that people carry out over a period of time in order to achieve something such as social or legal change
• Example campaigns


  • Sarah's Law- child sex offence disclosure
  • Clare's law- domestic abuse disclosure
  • Helen's law- keep murderer in jail if body location not revealed
  • Lillian's law- drink driving
  • Anti double jeopardy for murder
  • Bobby Turnbull- gun licensing
  • Anti smoking
  • Abortion campaigns
  • Brexit
  • Campaign for a suicide prevention Minister
  • Anti-smacking in Wales- ending the physical punishment of children
• Categories of campaign


  • To change awareness
  • To change policy
  • To change law
  • To change priorities of agencies
  • To achieve a change of funding
  • To change attitudes
• To change awareness


  1. Help the public better understand a crime

  2. Encourage the public to help reduce crime

  3. Encourage victims of crime to come forward
• #MeToo


  Campaign to empower women to come forward if they have been victims and to show the scale of the problem
• #MeToo began in 2006 on MySpace to 'empower through empathy' = make women stronger by sharing and understanding feelings. Burke wished she had said "me too" when confronted with a girl disclosing abuse.
• #MeToo was originally aimed at poor black women who had suffered sexual abuse. The campaign was fully launched in 2017 due to the Harvey Weinstein case and asked women to tweet using the hashtag.
• #MeToo aims to empower women to come forward if they have been victims and to show the scale of the problem. It had 4.7million tweets in 24 hours on Facebook. Men are now also using it.
• Unlock


  • To help people overcome the long-term disadvantages caused by their criminal records, and work with government, employers and others to enable people to move on positively in their lives
• Unlock's methods


  1. Website and blog including the ability to sign up to the newsletter

  2. Media appearances

  3. Conducts and publishes research in areas of concern for those with a criminal conviction
• After campaigning for 9 years and working with prisons and banks, in 2014 nearly 6000 bank accounts had been opened for people in prison. 114 prisons have links with high street banks. All prisons that wanted a bank account opening programme had one in place by the end of the project
• Helen's Law


  To make murderers and now paedophiles who do not reveal information about their victims spend a longer time in jail
• Sarah's Law


  To allow guardians to ask the police for information about a person close to their child if they believe they pose a threat
• Helen's Law methods


  Newspaper (Launched in The Mirror), petition, conversations with an MP
• Sarah's Law methods


  Public appearances, newspapers, Celebrities
• The Prisoners (Disclosure of Information About Victims) Act, commonly known as Helen's Law, was put in place in 2020.
• Largely thanks to Sara Payne's efforts, a 12-month pilot scheme was launched in 2008, in which police forces in Cambridgeshire, Cleveland, Hampshire and Warwickshire took part. Upon the pilot scheme's conclusion, Home Office Ministers declared it to have been a success, saying that it had protected 60 children.
• Agency


  A governmental or private organisation that provides a service
• No Knives, Better Lives


  A national campaign to combat knife crime among young people in Scotland
• No Knives, Better Lives methods

  Provides information, develop interactive tools and workshops for young people, develop peer support programmes, support young people to be involved in shaping community responses to youth violence, support young people to be involved in shaping the community responses to youth violence, support youth getting involved in policies and decisions, talks in schools and colleges
• No Knives Better Lives (NKBL) has been credited with contributing to an 85% reduction in the number of young people convicted of handling an offensive weapon since 2008-09
• Marcus Rashford campaign


  To get children who qualify for free school meals free school meals during lockdown
• Marcus Rashford campaign methods

  Fundraising, writing a letter to the government, donated some of his own money to the cause
• Children were provided free food parcels and food vouchers for those who were eligible to help relieve some of the money strain of lockdown. Marcus Rashford is now looking into running more campaigns, such as a campaign for children to have access to free books.
• Stop Hate UK


  Raising awareness and understanding of discrimination and hate crime, encouraging its reporting, and supporting the individuals and communities it affects
• Heads Together


  The aim of the Heads Together campaign is to kick start the national conversation on mental health and break the stigma attached to mental illness, men's mental health
• Stop Hate UK methods

  Use social media to spread awareness, have a Hate Crime Awareness week, fundraise, hate crime reporting service, app to report hate crime
• Heads Together methods


  Utilises different charities, podcasts, creating short films, fundraising, lots of advertisement
• Stop Hate UK has the UK's only free dedicated 24 hour helpline for Hate Crime, has an app which makes reporting hate crime easier. It has seen a 61% increase in reports for hate crimes. It introduced a text service.
• Assisted Dying campaign


  To change criminal law with abolition of the criminal offence section 2 of the Suicide Act 1961
• Brexit campaign


  Constitutional change in the membership of Britain to the European Union
• Assisted Dying campaign methods

  Lobbying parliament, letter writing, consultation with solicitors etc.
• Brexit campaign methods


  A referendum for democratic vote on the membership
• The Assisted Dying Bill (proposed law) was put before parliament, rejected in 2015. The director of public prosecutions produced guidance on when prosecution would not be likely.
• The Brexit referendum resulted in 52% of the vote being for leaving the European Union.
• Precedence


  The condition of being considered more important than someone or something else; priority in importance, order, or rank