behaviourist

• highly reductionist as complex behaviours are heavily reduced eg. phobias are due to an association between a stimulus and a response which is too simplistic and ignores other factors like our biology
• aversion therapy only has short term benefits

  • McRobbie - rapid smoking reduced smoking for up to 1 week but 4 weeks later there were no differences
  • aversion therapy does not address the underlying root cause
• critised for environmental determinism eg. Banduras bobo dolls showed aggression is learn through observing role models and ignores free will so people can blame their environment and avoid personal responsibility
• highly scientific as they study behaviours that can be directly observed and measured eg. lab experiments like Banduras bobo dolls and Pavlovs dogs which is objective, measurable and controlled so its respected and trusted