Creative imedia

• A media product is a platform used to communicate information to a specific audience
• video is a product that includes moving images and in most cases an auditory element
• The production process for video involves preproduction (planning), production (filming/recording) and post-production (editing).
• animation is a product that converts still images into moving elements to illustrate a sequence of events
• digital games use games consoles and personal computers to entertain the audience
• visual effects are is used to incorporate effects that may be too dangerous or impossible to add any other way
• Audio is a product that is recorded or transmitted in the form of sound
• music is a product that records audio as a way to express emotion
• special effects include physical character creation, puppetry, animatronics or humans wearing prosthetic make-up and costumes
• media products: social media, video, audio, digital games, digital imaging, music, animation, VFX, SFX, apps, comics, multimedia, VR, AR, ebooks and websites
• social media refers to online platforms where people can share content with others
• multimedia is a product that combines a range of assets such as text, images, video, animation and sound
• Traditional media refers to non-digital methods of communication. These methods have been long used to create awareness of a product and existed before the internet
• new media is content accessed via the internet through digital devices, such as personal computers and smartphones. New media can involve interactive elements such as audience engagement and feedback
• Traditional media: TV (Television), Radio, Film, Print publishing
• new media: Interactive Media, Video games, Internet, Digital publishing
• Symbolic codes: ​Setting, Colour, Acting, Mise-en-scene (SCAM)
• Mise en scene includes: Set, location, Props, Costumes, Make up, Motif, Composition
• Technical codes: ​Special effects, Camerawork, Audio, Lighting, Editing (SCALE)
• purposes: entertain, influence, inform, educate, advertise
• Entertain - to amuse or delight
• Influence - to affect the way someone thinks or behaves
• Inform - to give information about something
• Audience segments: age, gender, occupation, location, income, lifestyle, interests, ethnicity
• Formal client brief - A scheduled meeting that will take place between the client and the producer.
• Informal Client brief - will discuss requirements during a telephone call, no do documentation provided. More of a verbal agreement
• Negotiated client brief - The client and the producer work together to develop a brief for a media product
• Pre-production - planning stage where ideas are developed into a script
• Media production process - Pre-production, Production, Post-Production
• Script - written document containing all dialogue and actions required for the film/video
• Production - filming or recording takes place
• Post production - editing process begins
• Distribution - making your content available to an audience
• Storyboard - visual representation of the storyline using images or drawings
• Casting - selecting actors who best fit the roles
• Location scouting - finding suitable locations for shooting scenes
• Editing - cutting up footage and putting it back together again
• Camera angles - low angle shot (high), medium shot (medium), close up (close)
• Commissioned client brief A client will hire a separate independent company to create the media product for them
• focus groups are groups of people assembled to participate in a discussion about a product before it is launched