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• Classification of words


  • Transistor radio
  • Portable laptop
  • Motion picture
  • Newspaper
  • Type writer
  • Wood blocks
  • Clay Tablets
  • Papyrus
  • Cave paintings
  • LCD Projectors
  • Mainframe computers
  • Television
  • Google
  • Smartphones
  • Facebook
• Eras of media evolution

  • PRE-INDUSTRIAL AGE
  • NEW INFORMATION AGE
  • ELECTRONIC AGE
  • INDUSTRIAL AGE
• PRE-INDUSTRIAL AGE


  Before 1700s, people discovered fire, developed paper from plants, and forged weapons and tools with stone, bronze, copper and iron
• Papyrus


  Made from pith of papyrus plant, used in ancient time as writing surface to designate documents written on its sheets, rolled up to scrolls
• Cave paintings


  Also known as "PARIETAL ART", numerous paintings and engravings found on cave walls or ceiling around 3800 BCE
• Clay tablets


  Used as writing medium especially for writing in cuneiform, one of the oldest forms of writing
• Other examples of early media

  • Acta Diurna in Rome (130 BC)
  • Dibao in China (2nd Century)
  • Codex in the Mayan region (5th Century)
  • Printing press using wood blocks (220 AD)
• INDUSTRIAL AGE


  1700s-1930s, people used the power of steam, developed machine tools, established iron production, and the manufacturing of various products (including books through the printing press)
• Printing press


  A device that applies pressure to an inked surface resting upon a print medium (like paper or cloth) for mass production of texts
• Telegraph


  Used for long-distance communication by transmitting electrical signals over a wire laid between stations
• Motion picture


  Series of still photos on film, projected in rapid succession onto a screen by means of light
• Other examples of Industrial Age media

  • Newspaper- The London Gazette (1640)
  • Typewriter (1800)
  • Telephone (1876)
  • Motion picture photography/projection (1890)
  • Commercial motion pictures (1913)
  • Motion picture with sound (1926)
  • Punch cards
• ELECTRONIC AGE


  1930s-1980s, the invention of the transistor ushered in the electronic age, leading to transistor radio, electronic circuits, and the early computers. Long distance communication became more efficient.
• NEW INFORMATION AGE


  1900s-2000s, the Internet paved the way for faster communication and the creation of the social network. Advancement in microelectronics led to personal computers, mobile devices, and wearable technology.
• Examples of New Information Age media

  • Web browsers: Mosaic (1993), Internet Explorer (1995)
  • Blogs: Blogspot (1999), LiveJournal (1999), WordPress (2003)
  • Social networks: Friendster (2002), Multiply (2003), Facebook (2004)
  • Microblogs: Twitter (2006), Tumblr (2007)
  • Video: YouTube (2005)
  • Video chat: Skype (2003), Google Hangouts (2013)
  • Search Engines: Google (1996), Yahoo (1995)
  • Portable computers- laptops (1980), netbooks (2008), tablets (1993)
  • Smart phones
  • Wearable technology
  • Cloud and Big Data
• Functions of Communication of Media

  • Monitoring Function - to inform citizens on what is happening around them
  • Information Function - to educate the audience on the meaning and significance of the facts
  • Opinion Function - to provide a platform for public political discourse, facilitate public opinion and expression of dissent
  • Watchdog Role of Journalism - to denounce wrongdoing of government and private entities, increasing accountability and spearheading positive changes
  • Channel for Advocacy of Political viewpoints