micro

• • Natural Attractions. These are the "mainsprings" that drive many people to travel. Examples include national parks, forests, botanical parks, and zoological parks.
• • Purpose Built Attractions. These are attractions that have been purposely developed for tourism.These could include a wide range of tourist attractions, such as a theme park, a zoo, or an art gallery.
• • Heritage Attractions. These appeal to those inspired to learn more about contemporary and long-vanished civilizations. Examples of these attractions are the Great Wall of China and the Rice Terraces of the Philippine Cordilleras.
• • Recreation Attractions. These maintain and provide access to indoor and outdoor facilities where people can participate in sports and other recreational activities such as bowling, camping, fishing, and golfing.
• • Commercial Attractions. These are retail operations dealing in gifts, handcrafted goods, arts, and souvenirs that attract tourists. Examples include shopping centers and boutiques.
• • Industrial Attractions. Factory tours are growing, and manufacturers have developed elaborate facilities to handle tourists. Wineries and breweries are examples of these attractions.
• • Table Games - These involve wagering or betting between the casino and customers. These include dice/craps games, roulette, the Big 6 wheel, pai-gow, and any other type of gaming where wages are placed on a table or table layout as an integral part of the game.
• • Card Games - These are different from table games in that the casino does not wager against the player but merely offers games in which players can gamble against each other with the casino providing or dealing with the games. Some examples of card games are blackjack, baccarat, and poker.
• • Slot Machine/Video Games - Slot machines feature simulated or actual spinning reels activated by the pull of a handle or the push of a button. Pay-offs are based on a computerized random number generator program or the alignment of the same graphics or symbols on each reel, such as "three cherries across." Video games include video poker, keno, bingo, or lottery terminals.
• • Keno and Bingo - These are both based on a random number.
• • Race and Sports Books - Racebooks involve wagering on horse track betting, while sportsbooks feature wagering on professional and collegiate sporting events.
• • Casino Cage - The financial customer transactions and accounting for monies handled on the casino floor represent integral activities for the cage.
• • Surveillance - It maintains a careful watch on all gaming activities through the use of high-tech cameras and video recording devices. It is also known as the "eye in the sky."
• Ancillary Departments - These are the support departments that include restaurant operations, bars, and entertainment centers such as lounges or showrooms and lodging facilities.
• • The Lure of Gambling - Many people just like to gamble, wager, or enter games of chance or skill.
• • Recreation and Entertainment - A casino environment is an exciting form of entertainment, and for many, it is a mental escape from the stressful pressures of work.
• • Social - Senior citizens and retirees are drawn to casinos for social interaction with other customers and the casino's employees.
• • Economic - Some casinos operate and offer low room rates to attract gamblers.
• Amenity Offerings - Hotels/casinos draw people to their health spas, hair salons, beauty parlors, barbershops, amusement centers, and theme parks.
• • Curiosity - Today's mega resorts having must-see facilities motivate curiosity seekers to visit them.
• • Meetings - These are usually single-day events held in hotel conference rooms or at convention centers.
• • Clinic - It is a workshop where attendees learn by doing. It involves small groups who interact with each other individually.
• • Forum — It is an assembly to discuss a group's common concerns, featuring a panel of experts who tell opposite sides of an issue.
• • Seminar - It is a gathering of professionals who work together under the guidance of a discussion leader.
• • Symposium - It is a meeting where experts discuss a subject, and a consensus of the group is gathered.
• • Workshop - It is a small group led by a trainer concentrating on skill enhancement.
• • Conference - It is a formal meeting of professionals assembled for a common purpose.
• • Colloquium - It is an informal discussion on group-selected topics.
• Panel - It consists of two (2) or more speakers stating their viewpoints.
• Lecture - It is a meeting in which an expert speaker addresses an audience.
• Theater Style - It is intended for a large audience that does not need many notes or documents.
• • Classroom Setup - It is used when participants need to take notes or refer to documents.
• Boardroom Setup - It is intended for a small number of people.
• • Incentives - Incentives are probably the most fun part of the MICE segment. They include all types of travel rewards a company offers to individual staff, teams, or partners (e.g., affiliates).
• • Exhibitions - Also referred to as trade shows, exhibitions are usually massive events that draw thousands of visitors and exhibitors worldwide.
• Meeting Planners - The professional meeting planner makes hotel and meeting bookings and ensures that the services contracted have been delivered.
• Pre-meeting Activities - These include planning the meeting agenda, establishing meeting objectives, predicting attendance, setting the meeting budget, selecting the meeting site, selecting meeting facility and hotels, negotiating contacts, planning exhibitions, preparing exhibitor correspondence and packet, creating a marketing plan, planning travel to and from the site, arranging ground transportation, and organizing shipping and organize audiovisual needs.
• • On-site Activities - These include conducting pre-event briefings, preparing executive plans, moving people in or out, troubleshooting, and approving invoices.
• Post-meeting Activities - These include debriefing, evaluating, providing recognition and appreciation, and planning for the next year of operations.
• • Convention and Visitors Bureau (CVB) - It is a major player in the MICE market. It is a non-profit organization that represents an urban area that tries to solicit business from pleasure-seeking visitors.