society is fundamentally different now than it was during era of industrialisation, argue its now characterised by its preoccupation with consumerism,shopping,style- different to old society centre on production and work. society has become fragmented and individualistic-more diversity allowing people to make personal choices in almost every field of life, doesnt recognise objective reality, reality is whats in someones head and since theres multiple versions of reality, postmodernists rejects the very idea of grand theories.