refers to the consumer’s desire to purchase goods or services
supply
refers to the market’s ability to produce a good or service
demand curve
a SCHEDULE of willingness and capacity of a consumer to buy a commodity at alternative prices at a given point in time other things held constant
IDENTIFY
A) demand curve
IDENTIFY
A) supply and deman
B) supply
C) demand
FACTORS AFFECTING THE DEMAND OF A COMODITY
INCOME
PRICES OF OTHER COMMODITIES
EXPECTATION
TASTE
MARKET
INCOME
the capacity to purchase is influenced by the income of the consumer a higher level of income will give higher capacity to consume while a lower income will give a limited purchasing power
PRICES OF OTHER COMMODITIES
aside from the price of the commodity being sold, the demand for a good or service may be influenced by the prices of other goods and
services
expectation
the expectation or prospect on what is going to happen to the price can influence the demand for the comodity
taste
another factor that may influence the demand for a
commodity
some shape by :
cultural values
peer pressure
power of advertising
market
the size and characteristic of the market can also
influence the demand for a commodity
WHY IS THE DEMAND CURVE DOWNWARD SLOPING?
demand curved focuses on the relatioship between the quantity demand and the price of the commodity at a given point in time other things held constant as the price of commodity declines, the quantity demand increses and vice versa negative relationship between price of goods and quantity demand
REASONS WHY DEMAND CURVE IS DOWNWARD SLOPING
SUBSTITUTION AND INCOME EFFECT
PRINCIPLE OF DIMINISHING MARGINAL
UTILITY
substitution effect describes the decisions of a consumer to substitute an
expensive goods with cheaper goods when there is price change
income effects refers to the modification of the consumption of a
commodity due to the change in the purchasing power of the consumer
resulting from a price change
PRINCIPLEOFDIMINISHINGMARGINALUTILITY
consumers can have a feeling of satisfation when they continously
increase the consumption of a particular comodity. consumers can have a feeling of satisfation when they continously increase the consumption of a particular comodity
CHANGES IN DEMAND CURVE
TWO MAJOR CATEGORIES OF CHANGES IN DEMAND CURVE
MOVEMENT ALONG DEMAND CURVE
SHIFTS IN DEMAND CURVE
MOVEMENT ALONG THE DEMAND CURVE
change in quantity demand resulting from the change in the price of the commodity as the price of the commodity decreases, the movement along the curve will lead to an increase in the quantity demand of the commodity while an increase in price will result in the decrease in quantity demand
I
A) MOVEMENT ALONG THE DEMAND CURVE
I
A) CONTRACTION ALONG THE DEMAND CURVE
B) EXTENSION ALONG THE DEMAND CURVE
shifts in demand curve
changes in demand curve caused by any of the other factors
beside the price of commodity
A shift in the demand curve occurs when the whole
demand curve moves to the right or left. A positive effect will shift the demand curve to the right and negative effect will shift the demand curve to the left
SHIFTS IN DEMAND CURVE
The demand curve could shift to the right for the following reasons:
The good became more popular (e.g. fashion changes or successful
advertising campaign)
The price of a substitute good increased.
The price of a complement good decreased.
A rise in incomes
Seasonal factors.
SUPPLY CURVE
a schedule showing a direct or positive relationship between the price of a commodity and level of output that the seller is willing to supply at a given point in time other things held constant.
SUPPLY CURVE
This direct relationship means that: as price of the commodity increases there will be more sellers that will be included to supply the good and as the price of the commodity decreases, there will be lesser sellers that are willing to supply the good in the market.
FACTORS AFFECTING THE SUPPLY OF A COMODITY
PRICE OF PRODUCTION
TAXES
TECHNOLOGY
EXPECTATION
PRICES OF PRODUCTION INPUTS
two major inputs : intermediate or raw materials and factor inputs intermediate inputs refers to raw materials that are still going to be processed or transformed into higher level of outputs
PRICES OF PRODUCTION INPUTS
factors inputs refers to processing or
transforming inputs examples are :
labor
land
capital
entrepreneurship
PRICES OF PRODUCTION INPUTS
if the the cost of capital as indicated by
interest rate has been lowered, this may
encourage sellers to produce more because
the cost of one of its factor inputs has become
inexpensive.
TAXES
business establishments are required to
pay a number of taxes to various levels of
government. Since it is a monetary expense
on the part of the firms, the payment of
taxes can be considered as part of cost of
production.
TAXES
an increase in sales tax, real estate tax, and
other business taxes can increase the costs
of supplying a commodity. This is turn may
discourage the sellers to increase their
supply of the commodity in the market
TECHNOLOGY
the manner in which various factor
inputs process the raw material is done
through the use of technology
some firms may use labor-intensive
technology if the cost of labor is cheap
but if the wages are very high, firms
may use capital-intensive technology
TECHNOLOGY
Improvements in technology used by
some firms can lower their production
costs and can make these firms more
competitive. A lower cost may
encourage these firms to suppy more of
the commodity since they can sell it at
reduced price.
EXPECTATION
another factor that may influence the demand
for a commodity
some shape by :
cultural values
peer pressure
power of advertising
PRINCIPLE OF DIMINISHING MARGINAL PRODUCTIVITY AND INCREASING MARGINAL COSTS
as the production of goods increase not only does its total cost
increases but the additional or marginal cost increases as well.
This means that the additional cost of an aditional unit of
production is higher than the previous unit of production.