The Times

Cards (12)

  • They say they are unbiased however are known to have a centre-right stance
  • ABC1 demographic
  • It is a broadsheet newspaper
  • Set text
  • Rupert Murdoch and News Corp

    Rupert Murdoch is a Media Mogul who owns conglomerate News Corp, that is a vertically integrated company who owns Fox News, Sky, and News UK. News UK is a horizontally intergrated company that own The Sun and The Times. Rupert Murdoch is an anti-Leveson right wing powerful figure.
  • Conventions of The Times

    The Times is a broadsheet newspaper that exhibits certain typicalities of the genre such as Global Political news. The Times aims to present a neutral stance toIt audience via publishing various journalists with opposing views. Being a high brow newspaper means language is often complex, exclusive, and elite. The various sections include Economics, Politics, Culture.
  • History of The Times

    The Times is a British daily national newspaper based in London. It began in 1785 under the title The Daily Universal Register, adopting its current name on 1 January 1788. It s one of Britains longest running Newspapers owing to its esteemed heritage status.
  • Target Audience

    The Times is targeted to a more affluent and high-brow audience (ABC1) and typically has a higher readership among men but women are beginning to have more of a positive opinion of The Times than Men (YouGov). This sense is created by the issues they cover, how they frame them in a less sensationalised light and the fact The Times is the most expensive UK paper
  • News Values
    Elite People, Elite Nations, Unexpected, Closeness to Home
  • Sales and Readership

    According to NewsUK website, The Times has an average daily readership of 1.04 million adults. The typical reader is right leaning but might also be left leaning and is well-off and has interest in politics and culture- stories typically focus around these areas and advertisements such as Holidays pander to this audience.
  • Regulation
    The Times is part of IPSO and typically stick to its rules quite well, but one infamous case of The Times being found to lie to its readers was when it distorts facts on a front page story 'Christian Child forced into Muslim fostercare
  • Online Features

    The Times was on of the first newspapers to integrate online, and there is a pay wall to The Times online content that other UK newspapers have begun to adopt. Being a subscriber means you access online content, comment on articles, and the TimesPlus Scheme offers 'dos' and outings for its members