Types of conformity

• Conformity - Changes in individuals behaviours and/ or beliefs because of real or imagined group pressure
• Compliance -

  > Most superficial and least permanent change in attitude

  > Individuals publicly change their beliefs and behaviours to be in line with a group and fit in but in private revert back to their original belief systems and behaviours

  > Compliance is linked to normative social influence
• Identification

  > Stronger type of conformity, involving possible private as well as public acceptance.

  > This occurs when individuals look to a group for guidance and adjust their behaviour and belief systems to those of a group because a membership is desirable

  > When membership is no longer seen as valuable behaviour may revert back
• Internalisation

  > Deepest and most permanent change in attitude

  > Public and private change because we accept their attitudes into our own cognitions

  > Linked to informative social influence