Explanations for conformity

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Created by
Lucy

Cards (3)

  • Informational social influence (ISI)
    > Driven by the desire to be right
    > When an individual is unsure about how to behave, they conform by seeking information from the group about how to behave and assume that is right
    > Cognitive process
  • Normative social influence (NSI)
    > Desire to be liked
    > Avoid ridicule and gain acceptance from them and fit in
    > Emotional process
  • AO3 -
    :) RTS ISI Jenness
    > individual estimate, group estimate, final individual estimate
    :( Lacks ecological validity (lab)
    :) RTS NSI Asch
    > 37% conformed
    > Later stated they knew the answer but conformed to avoid ridicule
    :( Gender bias
    > androcentric
    > Neto - females more concerned about social relationships