modality

• Development


  A widely participatory process of social change in society, intended to bring about both social and material advancement (including greater equality, freedom, and other valued qualities) for the majority of the people through their gaining control over their environment
• Learning


  Any relatively permanent change in behavior
• Domains of learning

  • Cognitive domain
  • Affective domain
  • Psychomotor domain
• Cognitive domain


  • Includes content knowledge and the development of intellectual skills
  • 1956 taxonomy - knowledge, comprehension, application, analysis, synthesis, and evaluation
  • 2001 taxonomy - remembering, understanding, applying, analyzing, evaluating, and creating
• Affective domain


  • Includes feelings, values, appreciation, enthusiasms, motivations, and attitudes
  • 1964 taxonomy - receiving phenomena, responding to phenomena, valuing, organization, characterization
• Psychomotor domain


  • Includes physical movement, coordination, and use of the motor-skill areas
  • Harrow's taxonomy - reflex movements, fundamental movements, perceptual abilities, physical abilities, skilled movements, nondiscursive communication
• Cognitive domain learning activities

  • Define educational communication
  • Identify edcom's elements
  • Contrast edcom with other domains of devcom
• Affective domain learning activities

  • Recognize the role of educational communication in development
  • Participate in class discussions
  • Appreciate the importance of teamwork
• Psychomotor domain learning activities

  • Develop a learning system design plan
  • Demonstrate proper operation of edcom media
  • Adopt gamified learning for better student engagement
• A change in the cognitive domain does not necessarily translate to a change in the affective and psychomotor domains
• Educational communication's role in development

  Development is a process that involves people engaged in a process of transformation or change, which entails learning. Educational communication directly helps bring about the development process by working towards the changes in people's knowledge and awareness, attitudes and values, and skills desired in development.
• Educational communication has a nonformal education emphasis, based on the realities experienced in the developing world, and thus has a direct contribution in bringing about development by ensuring that individuals, particularly those who cannot afford formal education, are given opportunities to develop themselves.