module 1

• Media


  Has so much power on the individual and the society
• Along with the evolution of media and information, people from all over the globe can communicate faster and easier, transact businesses more efficiently and conveniently, and disseminate information with lightning speed
• There are always two sides of the coin - there are advantages and disadvantages in everything, including the things we do that involve media and information
• Media has so much power in all aspects of the society, as it can equally damage as well as build if not utilized wisely
• Power & Opportunities of media and information

  • Media and information undeniably hold power over citizens and offer a wide range of opportunities in economic, social, educational, and political aspects of the society
• Power of media and information


  • A certain candidate for an election or a beauty queen can surely gather enough supporters and win not just through their physical presence but also with the number of followers in the social media
  • People who became famous overnight because their videos have gone viral
• Citizen journalism


  Done by people without professional journalism training (using) the tools of modern technology and the global distribution of the Internet to create, augment, or fact-check media on their own or in collaboration with others
• Opportunities in media and information

  • Online selling and online shopping
  • Advertising
  • Citizen journalism
• Technological advancements make it easier for us to communicate, it equally adds efficiency to cybercrimes and other forms of threats, risks and abuses which are done online
• Identity theft


  The fraudulent acquisition and use of a person's private identifying information, usually for financial gain
• Phishing


  The fraudulent attempt to obtain sensitive information or data, such as usernames, passwords and credit card details, by disguising oneself as a trustworthy entity in an electronic communication
• Hacking


  An attempt to exploit a computer system or a private network inside a computer. Unauthorized access to or control over computer network security systems for some illicit purpose
• Users, as well as producers of media and information should always keep in mind their responsibilities and ethics to maximize and use fairly, the opportunities and power of media and information
• Media has changed the way we do things in so many ways
• In education, one of the major breakthroughs that occurred in this age is the Massive Open On-line Course (MOOC) which enables students from all walks of life and all locations to have access to education
• Massive open on-line course (MOOC)


  A free Web-based distance learning program that is designed for the participation of large numbers of geographically dispersed students
• The word MOOC was coined by Dave Cormier, from the University of Prince Edward Island for a course offered by the University of Manitoba, "Connectivism and Connective Knowledge"


  2008
• There were 25 tuition-paying students from university and 2,300 non-paying students from the general public who took the course online
• MOOC course

  1. RSS feeds for material

  2. Participation facilitated through Moodle, blog posts, Second Life, and real-time online meetings
• Examples of MOOCs

  • edx.org
  • coursera.org
  • mooc-list.com
  • model.upou.edu.ph
• Media and information literacy

  Learners should share their knowledge on media and information literacy to the community with the aim to improve lives
• Learners can only share their knowledge on media and information literacy to the community if they are media and information literate
• Media literate person

  Can decode, evaluate, analyze and produce both print and electronic media
• Fundamental objective of media literacy


  • Critical autonomy relationship to all media
  • Informed citizenship
  • Aesthetic appreciation and expression
  • Social advocacy
  • Self-esteem
  • Consumer competence
• Media and information literate individual


  • Can improve quality of life
  • Generate greater political participation
  • Make better economic opportunities
  • Improve learning environment
  • Make more cohesive social units
• Informed Citizenship


  People can actively engage in the democratic process and hold their leaders accountable
• Aesthetic Appreciation and Expression


  Ability to communicate one's own thoughts, feelings, and experiences through artistic means, such as painting, music, literature, or dance
• Social Advocacy


  Advocating for change to help shape public opinion, influence policy decisions, and contribute to building a more just and equitable society
• Self-esteem


  Can influence our relationships, our career choices, and our ability to cope with challenges and setbacks. Building and maintaining self-esteem often involves developing a sense of competence, setting Realistic goals, and cultivating supportive relationships
• Consumer Competence


  Knowing how to compare products and services, read labels and warranties, and protect one's rights as a consumer. By being competent consumers, individuals can make purchases
• Text


  A simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen
• Text


  • Very powerful in disseminating information, providing direction and giving suggestions
  • Can be as short as a single sentence or phrase, or as lengthy as news articles or investigative reporting
  • Always carefully written with the intent of sending a very specific message to the target audience
• Media and information design framework


  • Target audience
  • Author or sender
  • Key content
  • Purpose
  • Form/style
  • Format
• Typeface


  The representation or style of a text in the digital format, usually comprised of alphabets, numbers, punctuation marks, symbols and other special characters
• Types of Typefaces


  • Serif
  • Sans Serif
  • Slab Serif
  • Script
  • Decorative
• Serif


  • Connotes formality and readability in large amount of texts, used for body text of books, newspapers, magazines and research publication, gives a classic or elegant look when used for title or heading
• Sans Serif


  • Brings a clean or minimalist look to the text, used for clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages, gives a modern look and is used primarily in webpage design
• Slab Serif


  • Carries a solid or heavy look to text, can be used for large advertising sign on billboards
• Script


  • Draws much attention to itself because of its brush-like strokes, must be used sparingly and not in large body text, usually used in wedding invitation cards or other formal events
• Decorative


  • Caters to a wide variety of emotions (such as celebration, fear, horror, etc.) or themes (such as cowboys, circus, holidays, summer, kiddie, etc.)