Short-term memory - The limited capacity memory store
Short-term memory: Coding
Acoustically (sound)
Short-term memory: Duration
18 seconds (unless information is rehearsed)
Short-term memory: Capacity
7 ± 2 items
Limited capacity store because it can only contain a certain number of things before forgetting occurs
Maintenance rehearsal - Occurs when we repeat (rehearse) material to ourselves over and over again. We can keep the information in our STMs as long as we rehearse it. If we rehearse it long enough, it passes into LTM