Types of sales promotion marketing

• TV advertising


  • Advantages: Can reach wide geographical audience; demonstrations can be shown
  • Disadvantages: Very expensive and viewers may not watch when the adverts come on
• Radio advertising


  • Advantages: Can reach wide geographical audience; cheaper than TV advertising
  • Disadvantages: Only sound - no product demonstrations, and listeners can tune out when adverts come on
• Newspaper/magazines advertising


  • Advantages: Can target market segments through choice of newspaper or special interest magazines. Readers often keep magazines for reference and will see adverts many times
  • Disadvantages: Expensive and no demonstrations are possible. Easy to ignore and turn the page
• Billboard advertising


  • Advantages: Usually in busy locations. Can be cheaper than other forms of advertising. Consumers will see the adverts repeatedly over a long period of time. Can promote a business in a geographical location
  • Disadvantages: May be ignored by passers-by. Can only include limited information. No demonstrations possible. only reaches a specific geographical area
• Online advertising


  • Advantages: Relatively cheap, can reach a very large audience. Can be targeted to specific websites or an individual's browsing interests. Demonstrations can be given using other media such as video
  • Disadvantages: high competition, need a good ranking in search engines to be effective. Technical problems can occur. Products cannot be handled before purchase
• In-app advertising


  • Advantages: Products can be targeted at specific customer groups. Relatively cheap method of advertising. Customers don't need to be online to see ads
  • Disadvantages: Limited to smartphone and tablet users. Customers may be irritated by ads which interrupt game play or other activity
• Email advertising


  • Advantages: Products can be targeted at specific customer groups. Relatively cheap method of promotion
  • Disadvantages: Email may be treated as spam and not reach customer's inbox. Email can be easily deleted or ignored without reading. Worry about viruses in attachments can put people off opening email
• SMS/text advertising


  • Advantages: Products can be targeted at specific customer groups. Text delivered instantly. Reaches wide audiences with just one message
  • Disadvantages: Need to have the customer's mobile number. Frequent texting can annoy customers. Texts can only contain a very limited amount of information