LESSON 3 & 4

• GLOBALIZATION

  It makes international communication and business management easier and more efficient for world trade, and we can expand business relations to all corners of the world.
• GLOBALIZATION

  It connects businesses and customers across the world.
• Global communication is directly affected by the process of globalization and helps to increase business opportunities. Although globalization has many benefits for international communication and world trade.
• Globalization also has its side effects. These include some factors which are

  job insecurity, fluctuation in prices, fluctuation in currency, capital flows,

  and so on.
• International business etiquette as defined by Chaney and Martin (2007) refers to the manners and behavior considered acceptable behavior in international social and business situations.
• INTERNATIONAL COMMUNICATION

  (also referred to as the study of global communication or transnational

  communication) is the communication practice that occurs across international

  borders.
• Barriers to International Communication:

  1. Governmental Barriers

  2. Language

  3. Cultural Differences
• 1. Governmental Barriers - Just as governments can restrain global trade with tariffs and embargoes, they can restrict communication with other countries with limited access to the Internet.
• Language - As good as Google Translate may be, the subtleties and

  nuances of a language and its regional variations are still elusive unless you

  are fluent in a language.
• Cultural Differences - can also cause significant problems in business

  communication. This may not seem as apparent as the first two barriers, but underestimating it can be disastrous. For example, China has copyright laws, but it doesn't take them as seriously as the U.S. takes them.
• Etiquette is a combination of behavior and communication.
• Intercultural Communication

  It will present one’s personal character reflected in his or her behavior,

  projecting personal values, habits, and etiquette.
• Businesses are selling products around the world.
• Partnerships are being formed with people from diverse cultures as business

  relationships are formed. Each country and the cultures within a country

  bring communication challenges to businesses.
• Bad communication practices can cause loss of business and even

  international tension among countries. Communication is intricately blended

  with non-verbal communication and etiquette.
• Enterprise Resource Planning (ERP) is a process by which a company (often

  a manufacturer) manages and integrates the important parts of its business.
• Negative Effects of Globalization in the World Business

  JOBS INSECURITY

  FLUCTUATION IN PRICES
• The Negative Effects of Globalization on International

  Communication

  CYBERCRIME

  Lack of Physical Communication with People Around
• HIGH CONTEXT CULTURES

  • (Mediterranean, Slav, Central European, Latin America, African, Arab, Asian, and American Indian) leave much of the message unspecified, to be understood through context, nonverbal cues, and between-the-lines interpretation of what is said.
• LOW CONTEXT CULTURES

  • (most Germanic and English-speaking countries)

  expect messages to be explicit and specific.
• Low-context communication is explicit, with little left to inference. The addresses is likely to understand all of the information even if they are

  unfamiliar with the cultural context.
• In high-context communication, on the other hand, a great deal of

  information is implied rather than explicit. An understanding of the cultural context is deeply necessary to understand the message.
• low-context communication is more common in individualistic societies, while high-context communication is more common in collectivist societies.
• High-context communication is only possible when people have close connections over a long period. Such connections are much more widespread in collectivist societies.
• High- and low-context aren’t best used to describe entire countries or even particular people. Instead, they describe situations and environments. For example, ritualized events like weddings or courtroom proceedings are relatively high-context.
• Low-context communicators need to pay extra attention to nonverbal messages and gestures, to face-saving and tact, and to build good

  relationships over time.
• high-context communicators need to remember that what they

  say may be taken at face value, that direct questions are intended to advance the conversation rather than to offend, and that indirect

  messages may be missed entirely.
• sequentially, as a linear commodity to “spend,” “save,” or “waste.”
• synchronically, as a constant flow to be experienced at the moment, and as a force that cannot be contained or controlled.
• In sequential cultures (like North American, English, German, Swedish, and Dutch), business people give full attention to one agenda item after

  another.
• In synchronic cultures (including South America, southern Europe, and Asia) the flow of time is viewed as a sort of circle, with the past, present,

  and future all interrelated.
• synchronic cultures

  This viewpoint influences how organizations in those cultures approach deadlines, strategic, thinking, investments, developing talent within, and the concept of “long term” planning.
• affective (readily showing emotions)
• Members of neutral cultures do not telegraph their feelings but keep them carefully controlled and subdued.