1. Distinguishes between Gram positive and Gram negative groups by coloring these cells red or violet
2. Gram positive bacteria stain violet/blue due to the presence of a thick layer of peptidoglycan in their cell walls, which retains the crystal violet these cells are stained with
3. Gram negative bacteria stain red/pink, which is attributed to a thinner peptidoglycan wall, which does not retain the crystal violet during the de-coloring process