One strength of the humanistic approach is its real-world application in the field of counselling. For example, it has led to the successful development of psychotherapy, where counsellors provide a supportive and non-judgmental environment for clients to explore their thoughts and emotions. This means that individuals can reach their full potential, develop a more authentic sense of self. Therefore, the humanistic approach has immense value in improving the quality of life for individuals through therapy in the real world.